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02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn


Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.


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14 Jul

Email Marketing: Best Practices

Posted in Internet Marketing, SEO on 14.07.15 by Merlyn

email marketing seo

Email marketing is an important business promotion method since it is familiar and universal. Emails are accessed everywhere with use of Smart phones and tablets. Your email marketing strategy must consider few key points in order to increase traffic to your website or subscription.

Consider current situation

Analyze your current presence and determine the places where users are associated with your brand, start with promoting your product here to enhance existing user experience.

Personalize your Data

Whenever possible, use name of the recipient in the subject or address section of you email data, also if you are aware the kind of product, your customer is using, inform him about the benefits and up gradation if applicable.

Mobile Optimization is Must

It is clear that you will place the link of your website or product page in your mobile message, make sure that your webpage is mobile friendly since there has been tremendous increase in use of mobile emails since 2013. According to the Knotice report 41% of commercial emails are opened on mobile devices.

email marketing SEO

Mobile email marketing

Assess your data

Sending targeted emails instead of regular batch and blast increase chances of sale by 10%. Example of a good email content can be found below, The company has taken time to personalize, appreciate and thank to existing subscriber before placing the promotional content.

email marketing SEO

Email Marketing

Make deals, offers available via email

If your business is planning for any festival offer or getting engaged in deals, it is very crucial to inform existing subscribers about it.

Emails forms strong base for digital marketing campaign, due to its targeted content, it must be included in your digital marketing strategy.

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14 Jan

Google Yourself

Posted in Google Updates on 14.01.14 by Merlyn

<div class=’visually_embed’><img class=’visually_embed_infographic’ src=’’ alt=’Google Yourself’ /><div class=’visually_embed_cycle’><span>by </span><a target=’_blank’ href=’’>JBukovski</a>. <br/>Explore more <a href=’’>infographics</a> like this one on the web’s largest information design community – <a href=’’>Visually</a>.</div><script type=’text/javascript’ src=’′ class=’visually_embed_script’ id=’visually_embed_script_101892′></script></div>

A classic info-graphic on what Google knows about you. The survey is conducted by the Pew Internet & American Life Project and it shows that 75% of adults have plunked their own names into search engines.


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13 Jan

Flight Search by Google

Posted in Google Updates, SEO on 13.01.14 by Merlyn

Flight search is another good feature by Google. Flight search by Google enable users to compare flight details especially prices by various airlines at a given point of time. It was started by Google exclusively for US airlines to perform trip planning and gained enormous value to purchase multiple tickets. It also enables you to quickly view the costs to different airports from your home town.

Due to good response, this service was then initiated by Google in other countries such as UK, France, Italy, Spain and the Netherlands in May 2013 with 8 different languages such as English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch and their respective currencies. This feature is now extended in Ireland including Ryanair, major airline in Ireland.

Google is currently not charging airlines for this feature and derives all the revenue through advertisements. The bad thing is that it is not around the globe, however there is news that Google plans to take it around the globe.

Like other useful Google feature, we wish “Flight Search” feature to attain same level of success.

For further information on Google features and other search engine related queries and other seo services contact me at [email protected]

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30 Sep

What role does Meta description play in SEO?

Posted in SEO on 30.09.13 by Merlyn

I am an Onpage SEO Specialist by heart, this does not mean that I do not perform Offpage SEO, however the way I enjoy working Onpage SEO cannot compete with the Offpage SEO methods. Anyways, while performing Onpage SEO, the optimization of Meta description plays very important role for effective site optimization.

Meta Description defines the way your search engine results are displayed. It is advisable to keep the Meta description of the page short. Specialists recommend it to be around 50 words altogether, this makes your search engine listing clean and readable.

Making Meta description short should not compromise with the completeness of the information. Your Meta description for every page of the site should completely define the page with all the important keywords being present.

While adding keywords to Meta description one should be aware that important keywords should be placed at the beginning making them recognizable on search engines, the marketing language used in Meta description should be such that it should tempt the visitor to click the result and visit your site.

Detailed research and trials are suggested here so that the Meta description is clear, concise, rich in keywords and compelling for the visitor.

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29 Sep


Posted in Internet Marketing, Link Building, Mobile marketing, Pay Per Click, Press Release, SEO on 29.09.13 by Merlyn

Beginning 23 September 2013, SEO SERVICES 247 will begin will begin partner with GROVEWOOD COMMUNICATIONS in UK to provide digital marketing partnership to the clients based in United Kingdom and Europe.

Partnering with GROVEWOOD COMMUNICATIONS will give SEO SERVICES 247 an opportunity to present themselves in UK and European market with a local contact and headquarters based in UK. We want to provide affordable yet quality based Internet Marketing Services for various businesses based in UK and Europe.

With the headquarters of the company based in Osborne House, Tewkesbury, Glos. GL20 5NR, SEO SERVICES 247 will provide Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Social Media Optimization to its UK and European Clients. The Company intends to outsource all Internet Marketing projects to its India office based in Four Bungalows, Andheri West, Mumbai – 400053

To learn more about the Internet Marketing Services offered by SEO SERVICES247 or how you can websites and business rankings on Google and other search engines, please contact Mike at +44 1684 275200 or email at [email protected] or Nidhika at +918879616559 or email at [email protected] visit the website at

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31 Jul

Useful Tips on Social Media Optimization

Posted in Social Media on 31.07.13 by Merlyn

Social Media Optimization is an important for any business for promotion. We all perform social media for our business, however it is not the only the social media which drives readers and visitors to your business, it is optimized social media which helps you get traffic, Some essential point to note down before we start with social media optimization

  1. Profiles: Always have your social media profile pages completed including name, correct address, phone numbers and the required information.
  2. Socialize: Most of us do set up business page on Facebook, Google Plus and other social media sites; however we do not socialize via these pages. It is very important that you should invite friends and acquaintances to like your business page. Regular updates regarding your business and industry on your page will engage readership for your page.
  3. Use of photos, Videos: A survey shows that an image is more likely to be liked and shared by social media users as compared to plain text. The chances of a video going viral are higher as compared to plain written conversation.
  4. Probe readers to share your content: Always add ‘share’ button to your posts and all the content to make it viral earlier.
  5. Use of keywords: Use of keywords in your content for social media will help enhancing your search engine rankings as researches shows that businesses that perform social media optimization have higher chances of getting ranked well.
  6. Watch your regular visitor: This will help you post more and more appealing content on your business pages, tracking your visitor’s activities will help you develop a social media optimization strategy for your business.
  7. Be innovative and interesting: It is very boring to read same news or same quote, suggestion, recommendation in same format all over the places, by being innovative you can engage your visitor and also increase the chances of your content being shared.
  8. Visit other profiles and pages: For good networking, it is always suggested to communicate with your fellow group members, fellow page likers and involve in hot discussions which will also help you share your knowledge and gain knowledge through these discussions as it is said that ‘knowledge will never grow if you keep it with you’
  9. Be engaging: Remember, you page is not just for, there are people in your network who likes your page who not only wants to know about but also suggest you and recommend you in changes to your business and services so always make a point that you should post engaging content, like asking some questions, offering some free services or start a virtual competitions making your group to spend time on you page.

social media tips

For more information on social media optimization, contact me at [email protected]

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24 Jul

Keyword Research: Targeting Visits or Targeting Customers

Posted in SEO on 24.07.13 by Merlyn

Keyword research is that important step of SEO process which if performed appropriately can get your site relevant visits and targeted customers for the business.

If you have just launched your website or your business is new, I would suggest optimizing your site with keywords which are more specific to your business and the region you are providing your services. For example, if your business provides video production services in Melbourne and adjoining areas, it is good to use keyword ‘video production melbourne’ instead of just ‘video production’ during initial stages of your SEO process as long tail specific keywords such as ‘video production melbourne’ will have lower search count compared to a broad generic keyword ‘video production’ and this will help your site gain momentum with initial search engine rankings. You can also move a step further and can attach other words to your primary keywords making them more specific, like for an example above, we can add a keyword ‘corporate video production’ or ‘corporate video production melbourne’, if your Melbourne based video production company specializes in corporate video production.

While performing keyword research using long tail phrases, you should bear in mind that you are not optimizing your site or web page for search engine rankings but for the potential customer who may be interested in your services or products.

The figure below will surely help you understand the benefits of using specific keywords and then gradually shifting to generic keywords.

keyword research

For more information on Keyword research or any other SEO Services contact me at [email protected]

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22 Jul

Why is mobile website important?

Posted in Mobile marketing on 22.07.13 by Merlyn

A survey shows that around 30% of the traffic of an affiliate business is generated through a mobile website of company. It is estimated that there will be a substantial growth in the traffic generation through mobile website in 2014. See the info below.

It is therefore important to have a mobile website or your business, however having a website is not only enough, it is important to follow some basic rules while designing a mobile website so as to make it an investment for you and friendly for a user. Here are some tips:

  1. Cut the content: Rule is simple, less space; less content, mobile website cannot be an internet page describing your business in detail, which is the job of your main website. Mobile website serves as a ready reference for purchase to your customer.
  2. Reduce File sizes: I am not sure if you are aware, but file size and site loading time has become an important factor when we analyze websites which are not mobile site, so imagine how important it is to have a faster loading for a mobile website where the user have lesser time and slower connection. I know your phone is the latest generation phone with 5G or may be 8G; however a phone can never be as fast as desktop, so it becomes important to reduce your file size to accommodate it in any phone.
  3. Call to Action: A mobile website with this feature and particularly “click to call” is very user friendly as it allows customer a hassle free experience to talk to a company representative of the business.
  4. Shorter forms are better: The message is self explanatory, longer the forms on your mobile website, less are the chances for you to get the data. People are not interested in filling up a lengthy form on a normal website, forget about mobile website. Make sure to capture just the required information and finish.

So basically, your mobile website should be short, simple and user friendly. For more information on optimization of mobile website contact me at [email protected]

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19 Jul

How to reach wider audience and create brand awareness by Blogging

Posted in Internet Marketing, SEO on 19.07.13 by Merlyn


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