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SEO and Internet Marketing Services with Optimal Quality

02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn

 

Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.

WhyContentForSEO

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13 Jan

Flight Search by Google

Posted in Google Updates, SEO on 13.01.14 by Merlyn

Flight search is another good feature by Google. Flight search by Google enable users to compare flight details especially prices by various airlines at a given point of time. It was started by Google exclusively for US airlines to perform trip planning and gained enormous value to purchase multiple tickets. It also enables you to quickly view the costs to different airports from your home town.

Due to good response, this service was then initiated by Google in other countries such as UK, France, Italy, Spain and the Netherlands in May 2013 with 8 different languages such as English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch and their respective currencies. This feature is now extended in Ireland including Ryanair, major airline in Ireland.

Google is currently not charging airlines for this feature and derives all the revenue through advertisements. The bad thing is that it is not around the globe, however there is news that Google plans to take it around the globe.

Like other useful Google feature, we wish “Flight Search” feature to attain same level of success.

For further information on Google features and other search engine related queries and other seo services contact me at info@seoservices247.com

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30 Sep

What role does Meta description play in SEO?

Posted in SEO on 30.09.13 by Merlyn

I am an Onpage SEO Specialist by heart, this does not mean that I do not perform Offpage SEO, however the way I enjoy working Onpage SEO cannot compete with the Offpage SEO methods. Anyways, while performing Onpage SEO, the optimization of Meta description plays very important role for effective site optimization.

Meta Description defines the way your search engine results are displayed. It is advisable to keep the Meta description of the page short. Specialists recommend it to be around 50 words altogether, this makes your search engine listing clean and readable.

Making Meta description short should not compromise with the completeness of the information. Your Meta description for every page of the site should completely define the page with all the important keywords being present.

While adding keywords to Meta description one should be aware that important keywords should be placed at the beginning making them recognizable on search engines, the marketing language used in Meta description should be such that it should tempt the visitor to click the result and visit your site.

Detailed research and trials are suggested here so that the Meta description is clear, concise, rich in keywords and compelling for the visitor.

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29 Sep

SEO SERVICES247 (INDIA) PARTNERS WITH GROVEWOOD COMMUNICATIONS (UK) ON PROVIDING DIGITAL MARKETING SERVICES TO UK CLIENTS

Posted in Internet Marketing, Link Building, Mobile marketing, Pay Per Click, Press Release, SEO on 29.09.13 by Merlyn

Beginning 23 September 2013, SEO SERVICES 247 will begin will begin partner with GROVEWOOD COMMUNICATIONS in UK to provide digital marketing partnership to the clients based in United Kingdom and Europe.

Partnering with GROVEWOOD COMMUNICATIONS will give SEO SERVICES 247 an opportunity to present themselves in UK and European market with a local contact and headquarters based in UK. We want to provide affordable yet quality based Internet Marketing Services for various businesses based in UK and Europe.

With the headquarters of the company based in Osborne House, Tewkesbury, Glos. GL20 5NR, SEO SERVICES 247 will provide Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Social Media Optimization to its UK and European Clients. The Company intends to outsource all Internet Marketing projects to its India office based in Four Bungalows, Andheri West, Mumbai – 400053

To learn more about the Internet Marketing Services offered by SEO SERVICES247 or how you can websites and business rankings on Google and other search engines, please contact Mike at +44 1684 275200 or email at mike@seoservices247.com or Nidhika at +918879616559 or email at nidhika@seoservices247.com visit the website at http://www.seoservices247.com/

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22 Jul

Why is mobile website important?

Posted in Mobile marketing on 22.07.13 by Merlyn

A survey shows that around 30% of the traffic of an affiliate business is generated through a mobile website of company. It is estimated that there will be a substantial growth in the traffic generation through mobile website in 2014. See the info below.

It is therefore important to have a mobile website or your business, however having a website is not only enough, it is important to follow some basic rules while designing a mobile website so as to make it an investment for you and friendly for a user. Here are some tips:

  1. Cut the content: Rule is simple, less space; less content, mobile website cannot be an internet page describing your business in detail, which is the job of your main website. Mobile website serves as a ready reference for purchase to your customer.
  2. Reduce File sizes: I am not sure if you are aware, but file size and site loading time has become an important factor when we analyze websites which are not mobile site, so imagine how important it is to have a faster loading for a mobile website where the user have lesser time and slower connection. I know your phone is the latest generation phone with 5G or may be 8G; however a phone can never be as fast as desktop, so it becomes important to reduce your file size to accommodate it in any phone.
  3. Call to Action: A mobile website with this feature and particularly “click to call” is very user friendly as it allows customer a hassle free experience to talk to a company representative of the business.
  4. Shorter forms are better: The message is self explanatory, longer the forms on your mobile website, less are the chances for you to get the data. People are not interested in filling up a lengthy form on a normal website, forget about mobile website. Make sure to capture just the required information and finish.

So basically, your mobile website should be short, simple and user friendly. For more information on optimization of mobile website contact me at info@seoservices247.com

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19 Jul

How to reach wider audience and create brand awareness by Blogging

Posted in Internet Marketing, SEO on 19.07.13 by Merlyn

Source: http://visual.ly/blogging-option-reach-wider-audience-and-create-brand-awareness

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04 Apr

Content Marketing- Keep it Original and Relevant

Posted in Google Updates, Internet Marketing, SEO on 04.04.13 by Merlyn

As they say, content is King, yes true, content is King, With recent and periodic updates from Google and other search engines, we have become really careful with the type of content we write and publish on Internet.

Content we post on Internet say a lot about us, our company and our work ethics, Researches show that 60% of companies develop their positive image with their positive content online and offline and that really makes sense, imagine yourself purchasing a product online or even offline and if we come across a negative content about company, product or services , 99% are the chances that we will not go for it. Quality matters to us to an extent that we are willing to pay extra to get high quality services.

With recent algo updates on all the search engines, search engines are also paying extra attention to the quality of content, and with them originality of content is the best quality content, whatever you write, where ever you write, write original, make them realize it is your thought process laid on the paper.

Another important factor to maintain content quality is to link it to a relevant source, it is very irritating for a user to read a content on “health” and is linked to a site selling “home based business”, similar relevancy fundamentals are applied to search engines making user experience excellent.

So pay little extra, get original content with relevant links and rule.

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07 Jan

Reputation Management: One of the Key roles of SEO

Posted in Internet Marketing on 07.01.13 by Merlyn

It feels great writing after such a long time, the incident occurred to me about last month ago and the challenges we faced with the client and the website made me write this post.
December 2012, I was relieved as it was after 4 years that I planned for a full Christmas vacation, ready to hit Ooty with my close friends and family but as they say, everything will never go as planned so here I receive an email on 23rd December 2012 from a friend referring my SEO Services to his client whose site was hit by negative publicity with a request to look into the matter urgently as the business was about some Gardens in Ireland and the site and promotion needs to be rectified before springs starts in Ireland which is before first week of February 2013.
Believe me, it was very difficult to make my family (especially the kid) understand the criticality of the situation and reason to postpone the vacation (I can

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30 Mar

Choosing a Domain Name

Posted in Internet Marketing, SEO on 30.03.11 by Merlyn

I still remember when I was working with a client and had suggested him to change the domain name of his site from his brand name to its main keyword as a part of my SEO recommendation. The client was not happily ready for this suggestion and therefore moved further to other SEO specialists within forums and groups to seek second opinion on my recommendation. To my surprise, 99 % of his fellow group members supported my recommendation which made me to write this post and share some points to be remembered of while choosing a new domain.

Domains with your main keyword in it are the best domains if available as they will help the higher rankings of your site earlier compared to others. Also an important point which should be noted is that the keyword should be at the start of new domain e.g. if your main keyword is ‘dog food’, then your domain name can be dogfood.com or dogfoodatlanta.com and so on instead of cheapdogfood.com or atlantadogfood.com

Avoid using misspellings domain as search engines are smart enough to get you caught using misspellings for your domains. Similarly use of hyphens or dash in your domain is less useful as it rarely helps you with the increase in ranking over the continuous keyword. Moreover the hyphen cannot be spoken off easily and thus do not help in brand development.

Keep the length of your domain as short as possible unless you get your most powerful keyword in long domain name.

Try to get .com domain names over .org and .net, the preference should be as .com followed by .org followed by .net, try to get global domain by paying little extra instead of country specific domains unless your services are restricted to a particular country.

Get a domain which is easily memorable over the domain name which cannot be understood.

To get more information on choosing a SEO friendly domain name, connect me here.

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05 Apr

Google page rank update in 2010

Posted in Google Updates on 05.04.10 by Merlyn

Google has updated its page rank across World Wide Web on April 3, 2010. This again alarmed the webmasters across the world. Many pages have seen a sudden raise in its PR but there are very few websites who’s PR has increased with a very high figure. With the inclusion of caffeine in Google’s search algorithm, webmasters were worried as they predicted that the Caffeine may also bring changes in PR calculation algorithm. But this was not the case as most of them got PR as they expected. But before the PR updates most of the webmasters were unaware of this update. Many of them predicted the update to be around in May 2010, but the exact time was a mystery to everyone. If you are a frequent reader of Matt Cutt’s blog, you can get some idea about any changes which Google has made or is planning to make in its search algorithm. In the same way you can also predict the exact period of PR update. Google has become very smart and it’s last two PR update was done on holidays (last update on 31st December 2009 which was a Christmas holiday and the last one on 3rd April which was a Ester holiday). According to some blogs, the schedule of PR update in 2010 has already been decided by Google and the schedule is:

1) April 2010

2) July 2010

3) October 2010

Though these predictions are not confirmed by Google yet one can trust them with small variation of about 15 to 20 days. So any webmaster who is unhappy as his or her PR was not updated on 3rd April 2010 can work to aim the July update. Though till now there is no update by Google in its PR calculation algorithm but you can expect some changes in the July update. So for webmasters it is necessary to follow the Caffeine algorithm as it is sure that the update will be very much oriented towards Caffeine.

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