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09 Jul

Is Mobile Optimization Hyped?

Posted in Mobile marketing, SEO on 09.07.15 by Merlyn

Research suggests that more than half of the customers who check out products on mobile wants to purchase within an hour and more than 80% wants to purchase within a day, so no doubt, that making your website mobile friendly has become need of the hour. However there comes a speculation that with such an increase in mobile users, do we really have proportional decrease in number of desktop users.

Mobile SEO

According to the comScore report, mobile search has definitely increased from Q3 2013 to Q4 2013, however there has not been tremendous decrease in desktop users, the data clearly explains that although we have more number of smart phone users, we do have users who uses all the mobile searches in addition to desktop searches and definitely mobile search has grown but not at the expense of Desktop searches.

mobile SEO, website SEO

 

It is still equally important to optimize site for desktop searches along with optimization for mobile searches.

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22 Jul

Why is mobile website important?

Posted in Mobile marketing on 22.07.13 by Merlyn

A survey shows that around 30% of the traffic of an affiliate business is generated through a mobile website of company. It is estimated that there will be a substantial growth in the traffic generation through mobile website in 2014. See the info below.

It is therefore important to have a mobile website or your business, however having a website is not only enough, it is important to follow some basic rules while designing a mobile website so as to make it an investment for you and friendly for a user. Here are some tips:

  1. Cut the content: Rule is simple, less space; less content, mobile website cannot be an internet page describing your business in detail, which is the job of your main website. Mobile website serves as a ready reference for purchase to your customer.
  2. Reduce File sizes: I am not sure if you are aware, but file size and site loading time has become an important factor when we analyze websites which are not mobile site, so imagine how important it is to have a faster loading for a mobile website where the user have lesser time and slower connection. I know your phone is the latest generation phone with 5G or may be 8G; however a phone can never be as fast as desktop, so it becomes important to reduce your file size to accommodate it in any phone.
  3. Call to Action: A mobile website with this feature and particularly “click to call” is very user friendly as it allows customer a hassle free experience to talk to a company representative of the business.
  4. Shorter forms are better: The message is self explanatory, longer the forms on your mobile website, less are the chances for you to get the data. People are not interested in filling up a lengthy form on a normal website, forget about mobile website. Make sure to capture just the required information and finish.

So basically, your mobile website should be short, simple and user friendly. For more information on optimization of mobile website contact me at [email protected]

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