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24 Jul

Keyword Research: Targeting Visits or Targeting Customers

Posted in SEO on 24.07.13 by Merlyn

Keyword research is that important step of SEO process which if performed appropriately can get your site relevant visits and targeted customers for the business.

If you have just launched your website or your business is new, I would suggest optimizing your site with keywords which are more specific to your business and the region you are providing your services. For example, if your business provides video production services in Melbourne and adjoining areas, it is good to use keyword ‘video production melbourne’ instead of just ‘video production’ during initial stages of your SEO process as long tail specific keywords such as ‘video production melbourne’ will have lower search count compared to a broad generic keyword ‘video production’ and this will help your site gain momentum with initial search engine rankings. You can also move a step further and can attach other words to your primary keywords making them more specific, like for an example above, we can add a keyword ‘corporate video production’ or ‘corporate video production melbourne’, if your Melbourne based video production company specializes in corporate video production.

While performing keyword research using long tail phrases, you should bear in mind that you are not optimizing your site or web page for search engine rankings but for the potential customer who may be interested in your services or products.

The figure below will surely help you understand the benefits of using specific keywords and then gradually shifting to generic keywords.

keyword research

For more information on Keyword research or any other SEO Services contact me at [email protected]

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23 Jan

Best keyword positions for SEO

Posted in SEO on 23.01.10 by Merlyn

It is always said that for SEO, keyword research is very important. Properly knowing the keyword to be targeted helps in optimizing your website. But this is not enough as one should also know where in a webpage the keywords should be placed. Search engines gives great importance to proper use of keywords but to get the maximum benefit out of it you should also know where to position these keywords. Here are some points regarding the proper placement of keyword in a webpage:

  1. Try to use each of your keyword in the title used in pages. Search engines especially Google gives great importance to header tags so try to use your keywords in each of the title used in the page. Apart from increasing the keyword density, this also helps in increasing the effectiveness of the keyword as the title is given more importance than normal text.
  2. First paragraph of your web page – Be sure to include your most important keyword in the first paragraph of your webpage. After the launch of Caffeine many SEO experts are suggesting the use of your most important keyword in the first fifty words of your webpage text. This ensures that the website is focusing on that particular keyword. Also the same keyword if used more than once should be uniformly distributed. Using them in same paragraph many times can be considered as an attempt of spamming.
  3. Google gives great importance to the tune or the theme of the website. It is very important that you use the keywords in such a way that it defines the theme of your website. Also try not to use words like “we” or “our” in sentence using your keyword. Search engines can consider this as an attempt of spamming.

Properly using keyword in your webpage can really be very useful in SERP. So a deep research should be made if you want to get the maximum benefit of these keywords.

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