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SEO and Internet Marketing Services with Optimal Quality

02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn


Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.


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14 Jul

How was Social Media born and evolved

Posted in Internet Marketing on 14.07.13 by Merlyn


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04 Apr

Content Marketing- Keep it Original and Relevant

Posted in Google Updates, Internet Marketing, SEO on 04.04.13 by Merlyn

As they say, content is King, yes true, content is King, With recent and periodic updates from Google and other search engines, we have become really careful with the type of content we write and publish on Internet.

Content we post on Internet say a lot about us, our company and our work ethics, Researches show that 60% of companies develop their positive image with their positive content online and offline and that really makes sense, imagine yourself purchasing a product online or even offline and if we come across a negative content about company, product or services , 99% are the chances that we will not go for it. Quality matters to us to an extent that we are willing to pay extra to get high quality services.

With recent algo updates on all the search engines, search engines are also paying extra attention to the quality of content, and with them originality of content is the best quality content, whatever you write, where ever you write, write original, make them realize it is your thought process laid on the paper.

Another important factor to maintain content quality is to link it to a relevant source, it is very irritating for a user to read a content on “health” and is linked to a site selling “home based business”, similar relevancy fundamentals are applied to search engines making user experience excellent.

So pay little extra, get original content with relevant links and rule.

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18 Apr

Various internet marketing advertising methods

Posted in Internet Marketing on 18.04.10 by Merlyn

According to a research, internet marketing investment will take over all other traditional mode of advertising in next few years. But still many are unaware for the most relevant method of this marketing. Most popular internet marketing techniques:

  1. Banners – It is a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).
  2. Skycrapers ads– Skyscraper ads are tall or very tall ads with heights often ranging from 500 to 800 pixels and widths often ranging from 120 to 160 pixels.
  3. Advergames – Advergaming is the practice of using video games to advertise a product, organization or viewpoint
  4. Video ads & audio ads – These are now a day very popular method of advertising. People are placing their videos on video servers like Youtube, Metacafe etc. These videos generally contain information of the product the merchant is selling along with the companies’ advertisement at the end.

According to a survey, there is a common trend among the popularity of these major internet marketing methods. Some internet marketing experts were asked about their opinion on various marketing options. The opinion has been presented in the following table which shows a range of value from “very positive” to “very negative”.

Internet Marketing Trends

So it is quite clear from the available stats that Banner ads are the most popular form of ads among internet marketing experts.

But there is still an issue regarding these banners as the correct placement of these banners is very important for high CTR. According to a survey:

  • Ads closer to the center of the page tend to perform better.
  • Ads above the fold tend to perform better than those below the fold.
  • Studies show that ads placed at the end of articles tend to do well, even though they’re below the fold.
  • Ads placed near site navigation or by images or other rich content tend to do well, too.

Banner Placement

So carefully placing an add banner on a website can really be helpful. According to Mr. Margaret Holland who is a senior account manager at Yahoo, the best performing banner ad size is the large rectangle, 336×280.

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