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17 Feb

Tips for Landing Page Designing and Optimization

Posted in SEO on 17.02.10 by Merlyn

Designing a proper landing page is very important for a website. Whether you run PPC or you are getting traffic from organic search, you should look to optimize or design your landing page in a proper manner. Some tips for a perfect landing page are as follows:

  • Try to know about the type of your potential customer

A little demographic research about the visitors of your website can really be very helpful. Try to figure out what your visitor is looking for. Build a profile of your ideal visitor and keeping their profile in mind try to design your landing page. Generally broad pages prove a failure. Most of the website has their home pages optimized. But you should take care of your landing page as this will provide the face of your website to the visitors.

  • Properly know your goal

At the time of designing your landing page, know your final goal. For a newsletter landing page, the conversion activity is entering of email address by the visitor into the space provided and then clicking “Accept.”

  • Eliminate unnecessary Elements

Always remember that distractions kill conversions. So adding irrelevant information to your landing page should be strictly avoided. Providing ads on your landing page can be very fatal as it can carry away your potential customer

  • Match the message you provide in ad

The landing page and the message you provided in the ad used by the user to reach there should match. Try to use the theme of your page at the top of the page which can be seen immediately after the page loads. The easiest way to clue visitors in that they have arrived at the right place is to use the heading from your ad creative.

If your landing page has a high bounce rate then it is clear that there is a need to completely revamp your design. Try to explain the theme of your website or your goal in the first fold of your webpage. This will make sure that the visitor remains there as the reason of his coming is properly explained.

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