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08 Jan

Google Caffeine updates for SEO experts

Posted in Google Updates on 08.01.10 by Merlyn

Google new search algorithm Caffeine is ready to be launched. Some of the data centers have been updated with the new algorithm. But no one knows clearly when all 50 acres of their massive servers will be fully updated with Caffeine. According to Matt Cutt, Google was to be fully launched after end of holidays. So the time has arrived for major changes in SERP’s. Most of the SEO experts and webmasters are unaware of Caffeine algorithm. According to a survey, almost 8 out of 10 websites are not prepared for Caffeine. The major reason is the lack of proper knowledge. Some basic points which this new algorithm will cover are given below:

1) Content matters a lot – Content has always been great importance in search engine’s algorithm. This trend is going to get important and for Caffeine content should be relevant to a site’s core theme or the product. Putting the major keyword in the first few words of your website can really play an important role. The tune of the website should be singe and websites targeting more than 1 keyword or theme may get a back seat in new algorithm.

2) Site/page download time – The time for the website to upload fully has been a parameter in Google’s algorithm. But now Caffeine will give more importance to this point. Many web pages fail to fulfill these criteria even though they have very much relevant content. Google’s Caffeine will be strict to these websites this time and will not hesitate to throw them back in SERP.

3) Site or domain age not a big factor – In the earlier algorithm, site domain age was considered as an important factor in deciding SERP. But this point will be less important in the new algorithm. So even if you have a new website and have relevant information, you can provide good competition to your competitors.

4) Real Time Social Media Searches: Caffeine will add a new dimension to Social Media Marketing. It will start ‘Real Time’ social media search results and the will increase emphasis on Social Media Marketing and strategy. So promotions on social media sites like Twitter and other newsworthy blogs can really help a website in getting good SERP ranking.

No one is actually sure how much the new algorithm is going to chance the search engine scenario. But it is for sure that SEO experts should be ready to make changes in their optimization techniques if they have to retain their positions or get good position when Caffeine is fully launched.

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10 Dec

Google’s New Algorithm – Caffeine

Posted in Google Updates on 10.12.09 by Merlyn

Since last few months there is a very hot topic of discussion among SEO experts. The topic is about Google’s new search algorithm “Caffeine”. Experts say that the new algorithm will largely effect the next generation of search engine rankings.

There are many other important factors that will be emphasized by Google in their new search algorithm. But the most important of them is content uniqueness, relevancy of content with the website etc. Content uniqueness is even now an important Google search parameter but it will get more importance in the new algorithm. Many webmasters are using negative SEO techniques by copying entirely or partly the content of one website to another. And the search giant – Google is going to be very strict on this issue. The obvious solution to this important issue is that you should have unique and relevant content for each page of your website.

The other important factor will be the relevancy of a website. For example, a site selling toys should have content that supports the topic. The targeted keywords of the website pages should be used more smartly to maintain a balance between relevancy and spamming. Too much use of keywords can really be fatal and the website can even be banned. Similarly a very less use of it might not fully convince Google about the relevancy of the website. So a tough time ahead for webmasters and SEO services. Also the anchor text used in backlinks will play a vital role here. This also plays a great role in deciding the relevancy of a website. To continue with the example, if you need an anchor text for your toy selling website, it is better to use related keywords like “toys for kids” or “baby toys” instead of using some other non relevant keywords. Apart from these major factors there are many other factors that may be given more importance than they currently get. This includes more weight on exact match domain names, proper use of keywords in title tag and keyword density.

So it is just a wait and watch game. No one actually knows clearly what the algorithm will be focusing on. It’s just a prediction that the algorithm may give more importance to above-mentioned factors. The impact of actual algorithm will be clear only when caffeine will be launched after Christmas holidays as Google has decided to give a chance to website owners and SEO industry people to celebrate Christmas vacations before this algorithm update.

Wish you all a merry Christmas and very happy new year!

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