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04 Jan

Convergence optimization-Some reasons for low convergence

Posted in Google Updates on 04.01.10 by Merlyn

It generally happens that the rate of increase and the number of visitors is much higher than the rate of increase in conversions. It is frustrating for a website owner. There are probably many reasons why your website is not able to convert visitors into leads. Most of the SEO experts target performing well in search engines and never care about the quality of visitors. There are some errors which SEO experts generally do. Knowing them can really make the conversion rate increase to some extent:

The Ad should be more focused

Most of the advertisements are focused on the clicks. These ads should be present on relevant websites. For example, placing add of a toy selling website on a medical site can bring you traffic. But this act can never bring quality traffic to your website. So the add should be placed on sites which are either doing your job or somewhat similar to yours. Similarly while designing PPC care should be taken to use only relevant keywords. If your site appears on sponsored links for non-relevant keywords then it is a real wastage of money as well as your hard work.

Provide your customers with options

You should always know that the product you are selling will always have very competition in market. There will be many website will be selling the item. An intelligent customer will first look for all the offers in front of him. So giving some attractive offers can really be useful to retain the customer. Giving coupons on coupon hosting site is a better option. Similarly offers like rebate on bulk buying are also a better choice. Customers should be convinced that the product you offer is best in among the available.

Present yourself as a responsible website

You should always target at retaining the customers. A person who buys a toy from your website and finds it effective enough will surely return back to your website. So the service provided to him should be good enough to convince that you are a respectable website. Options like book marking etc. should be present on the website so that it becomes easy for a customer to return back when he needs. Similarly newsletters should be sent to existing customers at regular intervals to retain them. Hence the service you provide at the first visit will really decide whether the customer is going to come back to the website again or not.

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20 Dec

Some Insights of Convergence Optimization

Posted in Google Updates on 20.12.09 by Merlyn

There was a time when if a website ranked high in search engine result pages, mainly SEO services provided to the website were considered to be a success. But later on slowly the target moved to the traffic. Even if a website rank high in search engine result pages but do not get enough traffic, the efforts tken by the SEO experts were not sufficient. In the current scenario the focus has further moved on good quality traffic from simple traffic. Hence now the number of visitors coming to the website does not really matter a lot. What matters is the number of quality visitors who get converted into your potential customer. The type of SEO activities which helps in converting visitors into potential customers is termed as “Convergence Optimization“.

Many webmasters still think that organic traffic is free traffic and increase in the number determines success for SEO efforts. But this believe needs a slight modification as the success should really be counted if you are able to maintain the leads by visits ratio i.e. suppose if the number of visits to a website increases from 2000 to 3000 in the time span of a month. The number of leads or quality customers to the website increased from 100 to 125. The leads by visits ratio for these two scenarios are respectively 5% and 4.16%. So we can see that the number of visits to the website has increased but proportionally the number of leads or potential customers has not increased.

This is where convergence optimization comes into play. A real expert SEO professional knows how to increase the number of leads along with increasing the number of visitors. A constant effort in improving the quality of the website can be an important factor in convergence optimization. You should build enough resources on your website to keep the visitors busy. Using flash videos, opinion polls etc are some of the trusted techniques to do so. Apart from this brand building also plays an important role in convergence optimization. If your website is popular interested people will automatically come to your website.

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08 Dec

Overview of Convergence Optimization

Posted in SEO on 08.12.09 by Merlyn

The main aim of every Internet marketers is to get the best quality traffic to their websites to ensure better ROI for their efforts and overall expenses. To achieve this prime objective, they employ one of the most important methods of “convergence optimization”. In the recent times online business has seen a major revamp. As a result many big vendors have shown interest in it. All are focusing to optimize their website to get more and more quality traffic which basically a traffic which has interest in business the website is doing. SEO services now a day focus on factors which not only aim at bringing high traffic to a website, but also the traffic which can be a potential customer of the website. Some basic points to consider to for convergence optimization are as follows:

1)    It is very important to focus on targeted keywords. Focusing on a particular topic will help you getting the attention of the search engines. This will give you top position in SERP. At this position you can expect good quality traffic to your website.

2)    Give ample amount of time in SEO. If you think that the site is not performing well for a particular keyword, it is better to look for other keywords. This can be done by making keyword research. Other marketing techniques should be also carried out with SEO as they can really affect the market of the product.

3)    If you reach top position for a particular keyword, do not expect sudden increase in good quality traffic to the site. This is because at top positions you need to develop some confidence among visitors. This can only be achieved if your site stays at top position for some time.

4)    Go for brand building. This is very important as a good brand will be getting direct traffic from users. Such users are the potential customers to the website as they know that for getting the product they need, your site is one of the best.

The basic SEO tips for convergence optimization are easy to apply. It only requires you to spend some time in keyword research and phrases which best fits your website. After this a regular work in SEO will make you a great success in online venture.

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