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02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn

 

Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.

WhyContentForSEO

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26 Jul

Blogging Blogging Blogging

Posted in Internet Marketing, SEO on 26.07.13 by Merlyn

Where ever I go, whomever I talk with, in my network and friends, everybody talk about content and we all know that regular and fresh content can be best provided through blogs. It can be your personal blog or a company blog; you have your Web blog as the best tool to place useful and relevant content for your visitors. You have the power to attract more and more readers to your blog through quality content and engage them to like, share and comment on your posts. And this comes only when you Blog in a regular manner, interact with your readers, promote your Blogs through all possible channels, etc. Some benefits of blogging includes:

  1. Connectivity: Blog is a best means of communications with the customers to inform them about upcoming events, new product launch and their details, It can also be used to upload latest pictures and images of the product or company event.
  2. Feedback: With the advantages mentioned above, blog also helps to receive feedback from readers, customers about a certain product, service or event.
  3. Easy to use: Blogging is easiest method of penning down and it is your space which can be used to express your own ideas, opinions.
  4. Fun to read: I have came across so many blogs which are real fun to use, we visit such blogs frequently to get their updates.
  5. Easily available: Blogs are easily available to the blogger on PC, Laptop, Tablet and even phone and hence blogging can be performed from anywhere you just need your system and internet connectivity.
  6. Self Satisfaction: Blogging has become an important part of any business today. Not only business, blogging is also a hobby and source of income for so many bloggers.

Benefits of Blogging can also be explained as:

blogging benefits

By carefully marketing your post or the blog can help a blogger reach substantial number of audiences. To get more information on how on blogging successfully contact me at [email protected]

 

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13 Jul

Content Marketing- Emerging SEO

Posted in Internet Marketing, SEO on 13.07.13 by Merlyn

Source: http://www.techmagnate.com/blog/is-content-marketing-the-new-seo-with-infographic/

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12 Jul

Relevancy or Uniqueness: What to Focus?

Posted in Internet Marketing, SEO on 12.07.13 by Merlyn

Often during our discussions on Online Marketing and Content marketing, we come across the word ‘unique’, it is always said that the content, be it tweet, update or blog post for that matter must be unique, must be new and all of us nod our heads in agreement, but is it really that important, can unique but irrelevant content get you the popularity and the customers? Time to think again!

I came across the tweets of two different companies want to send the same message to their followers, check out the examples below,

First one says:

‘Whoaa, we are happy to announce the launch of new software on social media tracing, check it out at the link’

Whereas the second one with the same product makes an announcement as follows:

‘Need to know the number of visits on your Facebook page? Check out our new software at the link’

For an average online user like you or me, launch of a new software by any company does not make much difference, however it is important for us to know how is it going to affect our life, the improvement we can get from product launch of company on our existing practices.

This is where relevancy comes in to picture; the message should be relevant to the followers making them understand the benefits of their product.

Do not completely forget about uniqueness, however focus on relevancy of your product, you will surely get the unique content since you are creator of your product and nobody except you is aware of the benefits your product can provide to its users.

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04 Apr

Content Marketing- Keep it Original and Relevant

Posted in Google Updates, Internet Marketing, SEO on 04.04.13 by Merlyn

As they say, content is King, yes true, content is King, With recent and periodic updates from Google and other search engines, we have become really careful with the type of content we write and publish on Internet.

Content we post on Internet say a lot about us, our company and our work ethics, Researches show that 60% of companies develop their positive image with their positive content online and offline and that really makes sense, imagine yourself purchasing a product online or even offline and if we come across a negative content about company, product or services , 99% are the chances that we will not go for it. Quality matters to us to an extent that we are willing to pay extra to get high quality services.

With recent algo updates on all the search engines, search engines are also paying extra attention to the quality of content, and with them originality of content is the best quality content, whatever you write, where ever you write, write original, make them realize it is your thought process laid on the paper.

Another important factor to maintain content quality is to link it to a relevant source, it is very irritating for a user to read a content on “health” and is linked to a site selling “home based business”, similar relevancy fundamentals are applied to search engines making user experience excellent.

So pay little extra, get original content with relevant links and rule.

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