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26 Jul

Blogging Blogging Blogging

Posted in Internet Marketing, SEO on 26.07.13 by Merlyn

Where ever I go, whomever I talk with, in my network and friends, everybody talk about content and we all know that regular and fresh content can be best provided through blogs. It can be your personal blog or a company blog; you have your Web blog as the best tool to place useful and relevant content for your visitors. You have the power to attract more and more readers to your blog through quality content and engage them to like, share and comment on your posts. And this comes only when you Blog in a regular manner, interact with your readers, promote your Blogs through all possible channels, etc. Some benefits of blogging includes:

  1. Connectivity: Blog is a best means of communications with the customers to inform them about upcoming events, new product launch and their details, It can also be used to upload latest pictures and images of the product or company event.
  2. Feedback: With the advantages mentioned above, blog also helps to receive feedback from readers, customers about a certain product, service or event.
  3. Easy to use: Blogging is easiest method of penning down and it is your space which can be used to express your own ideas, opinions.
  4. Fun to read: I have came across so many blogs which are real fun to use, we visit such blogs frequently to get their updates.
  5. Easily available: Blogs are easily available to the blogger on PC, Laptop, Tablet and even phone and hence blogging can be performed from anywhere you just need your system and internet connectivity.
  6. Self Satisfaction: Blogging has become an important part of any business today. Not only business, blogging is also a hobby and source of income for so many bloggers.

Benefits of Blogging can also be explained as:

blogging benefits

By carefully marketing your post or the blog can help a blogger reach substantial number of audiences. To get more information on how on blogging successfully contact me at [email protected]

 

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24 Jul

Keyword Research: Targeting Visits or Targeting Customers

Posted in SEO on 24.07.13 by Merlyn

Keyword research is that important step of SEO process which if performed appropriately can get your site relevant visits and targeted customers for the business.

If you have just launched your website or your business is new, I would suggest optimizing your site with keywords which are more specific to your business and the region you are providing your services. For example, if your business provides video production services in Melbourne and adjoining areas, it is good to use keyword ‘video production melbourne’ instead of just ‘video production’ during initial stages of your SEO process as long tail specific keywords such as ‘video production melbourne’ will have lower search count compared to a broad generic keyword ‘video production’ and this will help your site gain momentum with initial search engine rankings. You can also move a step further and can attach other words to your primary keywords making them more specific, like for an example above, we can add a keyword ‘corporate video production’ or ‘corporate video production melbourne’, if your Melbourne based video production company specializes in corporate video production.

While performing keyword research using long tail phrases, you should bear in mind that you are not optimizing your site or web page for search engine rankings but for the potential customer who may be interested in your services or products.

The figure below will surely help you understand the benefits of using specific keywords and then gradually shifting to generic keywords.

keyword research

For more information on Keyword research or any other SEO Services contact me at [email protected]

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23 Jul

Hiring an SEO Company? Wait and Read this first!

Posted in Hiring SEO Company, Internet Marketing, SEO on 23.07.13 by Merlyn

Search Engine Optimization (SEO) has become an important process for the promotion of any business these days. Business owners have changes their perspective about SEO and now it forms an integral part of their marketing plan unlike 10 years back when SEO was considered just an option. According to a survey, while shopping for a product or services 73% of consumers rely on search engines to find the sources which can be used for shopping. So getting your site on top search engine rankings for right keywords becomes an essential task.

SEO

It therefore becomes important for you to hire a company who can perform effective SEO for your business creating a positive awareness of your brand. SEO is an investment and all of us expect returns on our investment, hiring a wrong company or inappropriate SEO person can make you pay heavily.

Here are some tips for hiring an SEO:

1. Do complete research about the company, services provided, and experiences in various markets. You can get the details of any company buy simply performing a Google search.

2. Get the list of success stories of the company and verify them through various sources, the best way is to get in touch with the previous customers of the company.

3. Never ever rely on phone calls or any other verbal communication; always insist on documentation of each and every conversation.

4. Communicate your requirements clearly and make sure that the company representative completely understands your point of view.

5. It is good to hire a company who had worked under your niche for their past projects; similarly looking for your local market experience will also help.

6. Companies may give you lowest price in the market, however that doesn’t necessarily mean that they will provide you best services, look for quality work.

7. Get your home work done to negotiate for prices and the services offered such as number of links, pages to be optimized for that price.

Ultimately, your online promotion depends on the company you decide to go with, make sure your business is in safe hands.
For more information on choosing right SEO Company, contact me at [email protected]

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22 Jul

Why is mobile website important?

Posted in Mobile marketing on 22.07.13 by Merlyn

A survey shows that around 30% of the traffic of an affiliate business is generated through a mobile website of company. It is estimated that there will be a substantial growth in the traffic generation through mobile website in 2014. See the info below.

It is therefore important to have a mobile website or your business, however having a website is not only enough, it is important to follow some basic rules while designing a mobile website so as to make it an investment for you and friendly for a user. Here are some tips:

  1. Cut the content: Rule is simple, less space; less content, mobile website cannot be an internet page describing your business in detail, which is the job of your main website. Mobile website serves as a ready reference for purchase to your customer.
  2. Reduce File sizes: I am not sure if you are aware, but file size and site loading time has become an important factor when we analyze websites which are not mobile site, so imagine how important it is to have a faster loading for a mobile website where the user have lesser time and slower connection. I know your phone is the latest generation phone with 5G or may be 8G; however a phone can never be as fast as desktop, so it becomes important to reduce your file size to accommodate it in any phone.
  3. Call to Action: A mobile website with this feature and particularly “click to call” is very user friendly as it allows customer a hassle free experience to talk to a company representative of the business.
  4. Shorter forms are better: The message is self explanatory, longer the forms on your mobile website, less are the chances for you to get the data. People are not interested in filling up a lengthy form on a normal website, forget about mobile website. Make sure to capture just the required information and finish.

So basically, your mobile website should be short, simple and user friendly. For more information on optimization of mobile website contact me at [email protected]

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19 Jul

How to reach wider audience and create brand awareness by Blogging

Posted in Internet Marketing, SEO on 19.07.13 by Merlyn

Source: http://visual.ly/blogging-option-reach-wider-audience-and-create-brand-awareness

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14 Jul

How was Social Media born and evolved

Posted in Internet Marketing on 14.07.13 by Merlyn

Source: www.creativeramblings.com

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13 Jul

Content Marketing- Emerging SEO

Posted in Internet Marketing, SEO on 13.07.13 by Merlyn

Source: http://www.techmagnate.com/blog/is-content-marketing-the-new-seo-with-infographic/

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12 Jul

Relevancy or Uniqueness: What to Focus?

Posted in Internet Marketing, SEO on 12.07.13 by Merlyn

Often during our discussions on Online Marketing and Content marketing, we come across the word ‘unique’, it is always said that the content, be it tweet, update or blog post for that matter must be unique, must be new and all of us nod our heads in agreement, but is it really that important, can unique but irrelevant content get you the popularity and the customers? Time to think again!

I came across the tweets of two different companies want to send the same message to their followers, check out the examples below,

First one says:

‘Whoaa, we are happy to announce the launch of new software on social media tracing, check it out at the link’

Whereas the second one with the same product makes an announcement as follows:

‘Need to know the number of visits on your Facebook page? Check out our new software at the link’

For an average online user like you or me, launch of a new software by any company does not make much difference, however it is important for us to know how is it going to affect our life, the improvement we can get from product launch of company on our existing practices.

This is where relevancy comes in to picture; the message should be relevant to the followers making them understand the benefits of their product.

Do not completely forget about uniqueness, however focus on relevancy of your product, you will surely get the unique content since you are creator of your product and nobody except you is aware of the benefits your product can provide to its users.

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04 Apr

Content Marketing- Keep it Original and Relevant

Posted in Google Updates, Internet Marketing, SEO on 04.04.13 by Merlyn

As they say, content is King, yes true, content is King, With recent and periodic updates from Google and other search engines, we have become really careful with the type of content we write and publish on Internet.

Content we post on Internet say a lot about us, our company and our work ethics, Researches show that 60% of companies develop their positive image with their positive content online and offline and that really makes sense, imagine yourself purchasing a product online or even offline and if we come across a negative content about company, product or services , 99% are the chances that we will not go for it. Quality matters to us to an extent that we are willing to pay extra to get high quality services.

With recent algo updates on all the search engines, search engines are also paying extra attention to the quality of content, and with them originality of content is the best quality content, whatever you write, where ever you write, write original, make them realize it is your thought process laid on the paper.

Another important factor to maintain content quality is to link it to a relevant source, it is very irritating for a user to read a content on “health” and is linked to a site selling “home based business”, similar relevancy fundamentals are applied to search engines making user experience excellent.

So pay little extra, get original content with relevant links and rule.

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07 Jan

Reputation Management: One of the Key roles of SEO

Posted in Internet Marketing on 07.01.13 by Merlyn

It feels great writing after such a long time, the incident occurred to me about last month ago and the challenges we faced with the client and the website made me write this post.
December 2012, I was relieved as it was after 4 years that I planned for a full Christmas vacation, ready to hit Ooty with my close friends and family but as they say, everything will never go as planned so here I receive an email on 23rd December 2012 from a friend referring my SEO Services to his client whose site was hit by negative publicity with a request to look into the matter urgently as the business was about some Gardens in Ireland and the site and promotion needs to be rectified before springs starts in Ireland which is before first week of February 2013.
Believe me, it was very difficult to make my family (especially the kid) understand the criticality of the situation and reason to postpone the vacation (I can

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