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SEO and Internet Marketing Services with Optimal Quality

02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn


Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.


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14 Jul

Email Marketing: Best Practices

Posted in Internet Marketing, SEO on 14.07.15 by Merlyn

email marketing seo

Email marketing is an important business promotion method since it is familiar and universal. Emails are accessed everywhere with use of Smart phones and tablets. Your email marketing strategy must consider few key points in order to increase traffic to your website or subscription.

Consider current situation

Analyze your current presence and determine the places where users are associated with your brand, start with promoting your product here to enhance existing user experience.

Personalize your Data

Whenever possible, use name of the recipient in the subject or address section of you email data, also if you are aware the kind of product, your customer is using, inform him about the benefits and up gradation if applicable.

Mobile Optimization is Must

It is clear that you will place the link of your website or product page in your mobile message, make sure that your webpage is mobile friendly since there has been tremendous increase in use of mobile emails since 2013. According to the Knotice report 41% of commercial emails are opened on mobile devices.

email marketing SEO

Mobile email marketing

Assess your data

Sending targeted emails instead of regular batch and blast increase chances of sale by 10%. Example of a good email content can be found below, The company has taken time to personalize, appreciate and thank to existing subscriber before placing the promotional content.

email marketing SEO

Email Marketing

Make deals, offers available via email

If your business is planning for any festival offer or getting engaged in deals, it is very crucial to inform existing subscribers about it.

Emails forms strong base for digital marketing campaign, due to its targeted content, it must be included in your digital marketing strategy.

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09 Jul

Is Mobile Optimization Hyped?

Posted in Mobile marketing, SEO on 09.07.15 by Merlyn

Research suggests that more than half of the customers who check out products on mobile wants to purchase within an hour and more than 80% wants to purchase within a day, so no doubt, that making your website mobile friendly has become need of the hour. However there comes a speculation that with such an increase in mobile users, do we really have proportional decrease in number of desktop users.

Mobile SEO

According to the comScore report, mobile search has definitely increased from Q3 2013 to Q4 2013, however there has not been tremendous decrease in desktop users, the data clearly explains that although we have more number of smart phone users, we do have users who uses all the mobile searches in addition to desktop searches and definitely mobile search has grown but not at the expense of Desktop searches.

mobile SEO, website SEO


It is still equally important to optimize site for desktop searches along with optimization for mobile searches.

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08 Jul

Facebook Compared to Countries

Posted in SEO, Social Media on 08.07.15 by Merlyn


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13 Jan

Flight Search by Google

Posted in Google Updates, SEO on 13.01.14 by Merlyn

Flight search is another good feature by Google. Flight search by Google enable users to compare flight details especially prices by various airlines at a given point of time. It was started by Google exclusively for US airlines to perform trip planning and gained enormous value to purchase multiple tickets. It also enables you to quickly view the costs to different airports from your home town.

Due to good response, this service was then initiated by Google in other countries such as UK, France, Italy, Spain and the Netherlands in May 2013 with 8 different languages such as English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch and their respective currencies. This feature is now extended in Ireland including Ryanair, major airline in Ireland.

Google is currently not charging airlines for this feature and derives all the revenue through advertisements. The bad thing is that it is not around the globe, however there is news that Google plans to take it around the globe.

Like other useful Google feature, we wish “Flight Search” feature to attain same level of success.

For further information on Google features and other search engine related queries and other seo services contact me at [email protected]

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30 Sep

What role does Meta description play in SEO?

Posted in SEO on 30.09.13 by Merlyn

I am an Onpage SEO Specialist by heart, this does not mean that I do not perform Offpage SEO, however the way I enjoy working Onpage SEO cannot compete with the Offpage SEO methods. Anyways, while performing Onpage SEO, the optimization of Meta description plays very important role for effective site optimization.

Meta Description defines the way your search engine results are displayed. It is advisable to keep the Meta description of the page short. Specialists recommend it to be around 50 words altogether, this makes your search engine listing clean and readable.

Making Meta description short should not compromise with the completeness of the information. Your Meta description for every page of the site should completely define the page with all the important keywords being present.

While adding keywords to Meta description one should be aware that important keywords should be placed at the beginning making them recognizable on search engines, the marketing language used in Meta description should be such that it should tempt the visitor to click the result and visit your site.

Detailed research and trials are suggested here so that the Meta description is clear, concise, rich in keywords and compelling for the visitor.

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29 Sep


Posted in Internet Marketing, Link Building, Mobile marketing, Pay Per Click, Press Release, SEO on 29.09.13 by Merlyn

Beginning 23 September 2013, SEO SERVICES 247 will begin will begin partner with GROVEWOOD COMMUNICATIONS in UK to provide digital marketing partnership to the clients based in United Kingdom and Europe.

Partnering with GROVEWOOD COMMUNICATIONS will give SEO SERVICES 247 an opportunity to present themselves in UK and European market with a local contact and headquarters based in UK. We want to provide affordable yet quality based Internet Marketing Services for various businesses based in UK and Europe.

With the headquarters of the company based in Osborne House, Tewkesbury, Glos. GL20 5NR, SEO SERVICES 247 will provide Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Social Media Optimization to its UK and European Clients. The Company intends to outsource all Internet Marketing projects to its India office based in Four Bungalows, Andheri West, Mumbai – 400053

To learn more about the Internet Marketing Services offered by SEO SERVICES247 or how you can websites and business rankings on Google and other search engines, please contact Mike at +44 1684 275200 or email at [email protected] or Nidhika at +918879616559 or email at [email protected] visit the website at

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26 Jul

Blogging Blogging Blogging

Posted in Internet Marketing, SEO on 26.07.13 by Merlyn

Where ever I go, whomever I talk with, in my network and friends, everybody talk about content and we all know that regular and fresh content can be best provided through blogs. It can be your personal blog or a company blog; you have your Web blog as the best tool to place useful and relevant content for your visitors. You have the power to attract more and more readers to your blog through quality content and engage them to like, share and comment on your posts. And this comes only when you Blog in a regular manner, interact with your readers, promote your Blogs through all possible channels, etc. Some benefits of blogging includes:

  1. Connectivity: Blog is a best means of communications with the customers to inform them about upcoming events, new product launch and their details, It can also be used to upload latest pictures and images of the product or company event.
  2. Feedback: With the advantages mentioned above, blog also helps to receive feedback from readers, customers about a certain product, service or event.
  3. Easy to use: Blogging is easiest method of penning down and it is your space which can be used to express your own ideas, opinions.
  4. Fun to read: I have came across so many blogs which are real fun to use, we visit such blogs frequently to get their updates.
  5. Easily available: Blogs are easily available to the blogger on PC, Laptop, Tablet and even phone and hence blogging can be performed from anywhere you just need your system and internet connectivity.
  6. Self Satisfaction: Blogging has become an important part of any business today. Not only business, blogging is also a hobby and source of income for so many bloggers.

Benefits of Blogging can also be explained as:

blogging benefits

By carefully marketing your post or the blog can help a blogger reach substantial number of audiences. To get more information on how on blogging successfully contact me at [email protected]


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24 Jul

Keyword Research: Targeting Visits or Targeting Customers

Posted in SEO on 24.07.13 by Merlyn

Keyword research is that important step of SEO process which if performed appropriately can get your site relevant visits and targeted customers for the business.

If you have just launched your website or your business is new, I would suggest optimizing your site with keywords which are more specific to your business and the region you are providing your services. For example, if your business provides video production services in Melbourne and adjoining areas, it is good to use keyword ‘video production melbourne’ instead of just ‘video production’ during initial stages of your SEO process as long tail specific keywords such as ‘video production melbourne’ will have lower search count compared to a broad generic keyword ‘video production’ and this will help your site gain momentum with initial search engine rankings. You can also move a step further and can attach other words to your primary keywords making them more specific, like for an example above, we can add a keyword ‘corporate video production’ or ‘corporate video production melbourne’, if your Melbourne based video production company specializes in corporate video production.

While performing keyword research using long tail phrases, you should bear in mind that you are not optimizing your site or web page for search engine rankings but for the potential customer who may be interested in your services or products.

The figure below will surely help you understand the benefits of using specific keywords and then gradually shifting to generic keywords.

keyword research

For more information on Keyword research or any other SEO Services contact me at [email protected]

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23 Jul

Hiring an SEO Company? Wait and Read this first!

Posted in Hiring SEO Company, Internet Marketing, SEO on 23.07.13 by Merlyn

Search Engine Optimization (SEO) has become an important process for the promotion of any business these days. Business owners have changes their perspective about SEO and now it forms an integral part of their marketing plan unlike 10 years back when SEO was considered just an option. According to a survey, while shopping for a product or services 73% of consumers rely on search engines to find the sources which can be used for shopping. So getting your site on top search engine rankings for right keywords becomes an essential task.


It therefore becomes important for you to hire a company who can perform effective SEO for your business creating a positive awareness of your brand. SEO is an investment and all of us expect returns on our investment, hiring a wrong company or inappropriate SEO person can make you pay heavily.

Here are some tips for hiring an SEO:

1. Do complete research about the company, services provided, and experiences in various markets. You can get the details of any company buy simply performing a Google search.

2. Get the list of success stories of the company and verify them through various sources, the best way is to get in touch with the previous customers of the company.

3. Never ever rely on phone calls or any other verbal communication; always insist on documentation of each and every conversation.

4. Communicate your requirements clearly and make sure that the company representative completely understands your point of view.

5. It is good to hire a company who had worked under your niche for their past projects; similarly looking for your local market experience will also help.

6. Companies may give you lowest price in the market, however that doesn’t necessarily mean that they will provide you best services, look for quality work.

7. Get your home work done to negotiate for prices and the services offered such as number of links, pages to be optimized for that price.

Ultimately, your online promotion depends on the company you decide to go with, make sure your business is in safe hands.
For more information on choosing right SEO Company, contact me at [email protected]

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