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14 Jul

Email Marketing: Best Practices

Posted in Internet Marketing, SEO on 14.07.15 by Merlyn

email marketing seo

Email marketing is an important business promotion method since it is familiar and universal. Emails are accessed everywhere with use of Smart phones and tablets. Your email marketing strategy must consider few key points in order to increase traffic to your website or subscription.

Consider current situation

Analyze your current presence and determine the places where users are associated with your brand, start with promoting your product here to enhance existing user experience.

Personalize your Data

Whenever possible, use name of the recipient in the subject or address section of you email data, also if you are aware the kind of product, your customer is using, inform him about the benefits and up gradation if applicable.

Mobile Optimization is Must

It is clear that you will place the link of your website or product page in your mobile message, make sure that your webpage is mobile friendly since there has been tremendous increase in use of mobile emails since 2013. According to the Knotice report 41% of commercial emails are opened on mobile devices.

email marketing SEO

Mobile email marketing

Assess your data

Sending targeted emails instead of regular batch and blast increase chances of sale by 10%. Example of a good email content can be found below, The company has taken time to personalize, appreciate and thank to existing subscriber before placing the promotional content.

email marketing SEO

Email Marketing

Make deals, offers available via email

If your business is planning for any festival offer or getting engaged in deals, it is very crucial to inform existing subscribers about it.

Emails forms strong base for digital marketing campaign, due to its targeted content, it must be included in your digital marketing strategy.

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09 Jul

Is Mobile Optimization Hyped?

Posted in Mobile marketing, SEO on 09.07.15 by Merlyn

Research suggests that more than half of the customers who check out products on mobile wants to purchase within an hour and more than 80% wants to purchase within a day, so no doubt, that making your website mobile friendly has become need of the hour. However there comes a speculation that with such an increase in mobile users, do we really have proportional decrease in number of desktop users.

Mobile SEO

According to the comScore report, mobile search has definitely increased from Q3 2013 to Q4 2013, however there has not been tremendous decrease in desktop users, the data clearly explains that although we have more number of smart phone users, we do have users who uses all the mobile searches in addition to desktop searches and definitely mobile search has grown but not at the expense of Desktop searches.

mobile SEO, website SEO

 

It is still equally important to optimize site for desktop searches along with optimization for mobile searches.

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08 Jul

Facebook Compared to Countries

Posted in SEO, Social Media on 08.07.15 by Merlyn

Facebook-was-a-Country

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