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04 Apr

Content Marketing- Keep it Original and Relevant

Posted in Google Updates, Internet Marketing, SEO on 04.04.13 by Merlyn

As they say, content is King, yes true, content is King, With recent and periodic updates from Google and other search engines, we have become really careful with the type of content we write and publish on Internet.

Content we post on Internet say a lot about us, our company and our work ethics, Researches show that 60% of companies develop their positive image with their positive content online and offline and that really makes sense, imagine yourself purchasing a product online or even offline and if we come across a negative content about company, product or services , 99% are the chances that we will not go for it. Quality matters to us to an extent that we are willing to pay extra to get high quality services.

With recent algo updates on all the search engines, search engines are also paying extra attention to the quality of content, and with them originality of content is the best quality content, whatever you write, where ever you write, write original, make them realize it is your thought process laid on the paper.

Another important factor to maintain content quality is to link it to a relevant source, it is very irritating for a user to read a content on “health” and is linked to a site selling “home based business”, similar relevancy fundamentals are applied to search engines making user experience excellent.

So pay little extra, get original content with relevant links and rule.

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