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30 Mar

Choosing a Domain Name

Posted in Internet Marketing, SEO on 30.03.11 by Merlyn

I still remember when I was working with a client and had suggested him to change the domain name of his site from his brand name to its main keyword as a part of my SEO recommendation. The client was not happily ready for this suggestion and therefore moved further to other SEO specialists within forums and groups to seek second opinion on my recommendation. To my surprise, 99 % of his fellow group members supported my recommendation which made me to write this post and share some points to be remembered of while choosing a new domain.

Domains with your main keyword in it are the best domains if available as they will help the higher rankings of your site earlier compared to others. Also an important point which should be noted is that the keyword should be at the start of new domain e.g. if your main keyword is ‘dog food’, then your domain name can be or and so on instead of or

Avoid using misspellings domain as search engines are smart enough to get you caught using misspellings for your domains. Similarly use of hyphens or dash in your domain is less useful as it rarely helps you with the increase in ranking over the continuous keyword. Moreover the hyphen cannot be spoken off easily and thus do not help in brand development.

Keep the length of your domain as short as possible unless you get your most powerful keyword in long domain name.

Try to get .com domain names over .org and .net, the preference should be as .com followed by .org followed by .net, try to get global domain by paying little extra instead of country specific domains unless your services are restricted to a particular country.

Get a domain which is easily memorable over the domain name which cannot be understood.

To get more information on choosing a SEO friendly domain name, connect me here.

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28 Mar

Article writing for website promotion

Posted in Internet Marketing, Link Building on 28.03.11 by Merlyn

We all know that writing articles related to the services or products for your website helps in increase in sales and website promotion. Is this really true? To an extent, yes, however one has to be sure that the article body contains the links to your website helping visitor to get to your site for more information. Although there is some article directories which do not allow linking on the article body which can overcome by adding the site link in the resource section of the article.

Building traffic and links through article submission is a slow process and therefore expecting to get increase in your sales or traffic to the website overnight is the biggest mistake. You have to be patient to bear fruits of article marketing. Remember, regular article writing gives you regular readers which in turn lead to regular business.

Article writing isn’t enough for your website to attract quality visitors, it is therefore important that your article is marketed on web via its submission on various article submission directories, as an Internet Marketer, I would suggest to submit your article manually to these directories rather than automatic submission through software.

Writing articles sometimes can be a difficult task especially when you do not belong to a professional writing background, but since the activity is important from SEO point of view, an alternate is to hire a professional writer and get high quality copyrighted articles for your business, and the point to be noted here is to be sure that the articles are being written and proof read before publishing.

For more tips on Article writing, submission or related services contact us.

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