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09 May

Long Tail Keywords and PPC

Posted in Pay Per Click on 09.05.10 by Merlyn

Long tail keywords are now a days very popular among companies running PPC worldwide. Earlier PPC campaigns were designed by checking the total popularity of any keyword. Various search count tools available was very helpful in this. Still this is a very popular way to find the keywords for any campaign. But in recent times there has been a steep increase in long tail keywords as they are getting more and more clicks from visitors.

Recent stats have shown an increase in the clicks of long tail keywords as compared to short keywords. So if you have a company selling toys, then running a PPC campaign for “I want to buy kids toys” is more effective than for simple “Kids toys”. Visitors now a day have become very smart and want to search only specific things. The increase in the volume of long tail keywords is a proof for this. In USA the number of searches for long tail keywords has increased and can easily be understood by the table below.

Long tail keywords and PPC

Long tail keywords and PPC

Experian, which is a leading data provider, said that the increase in searches for long tail keywords has increased by 60% in last three months. So you can easily get an idea how effective a PPC campaign can be if you follow these long tail keywords. The other benefit of such keywords is that the bidding for top positions is very low. So you can easily target a larger volume of keywords with less investment.

There are basically two approaches to long-tail paid campaign: source as many keywords as possible of relevant keywords so that you can capture them all as exact matches, or rely on the broad and phrase matches to trigger the tail searches. A much better approach is to go with the mixture of both. Recent stats from search engine giant Google revealed that about 25% of the total search keywords are brand new. So you can easily get an idea of the growth in market and a need to optimize your PPC campaign. It is very important to understand the market before running any paid campaign to get the most out of your investment.

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04 May

Customer Interaction – Some Ways to Increase it

Posted in SEO on 04.05.10 by Merlyn

There’s no other opinion that content is the king for any website but is it enough to take your business to a peak? The absolute answer is ‘no’. Good quality content is very essential to make a website attractive to the new as well as regular visitors but if you are not able to make your website interactive, be sure that visitors will hesitate in returning back to your website. You should have enough resources in the website to make visitors share their views. Below are some tools that you can use to make your website more attractive and visitor friendly:

  • Create forums

Creating a forum about the topic your business deals is a very good option to increase people’s interaction. Forum is a place where you can discuss your views and opinions about a subject matter. It is very helpful as you will get to know about your customers, their views and opinions. This will help you make your business more user friendly. There are many free forum softwares available. Some of these are: phpBB, punBB, phorum etc.

  • Polls and Surveys

Polls and surveys are a very good way to know your potential customers. You can ask about your competitors indirectly from your customers and hence it will be very useful for you and your business. Also you can know the typical behavior of your customers by asking general questions. In order to make it more effective you can have some gifts offered to your visitors for completing the survey or the poll. This will encourage your customers to answer your questions more accurately.

  • Random Link

Never try to concentrate only on the area you are expert in. This means that offering any product or service related to your product or service is a very good option. The best way to design the website is by completing the whole product cycle. Try to know that where the customer will go after buying a product from your website or from where a visitor will come to your website to buy a product. After making this research you can place such links on your website. Hence your visitors will get the complete product on your website increasing the trust level of your website.

  • Blogs

Blogs are generally a place where a product will be explained. Generally experts in the field will share their opinion and will provide an option to customers to share their comments. This is also very interactive as you can get a pulse of the market where your product is popular.

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