SEO Services

Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.

Email marketing is an important business promotion method since it is familiar and universal. Emails are accessed everywhere with use of Smart phones and tablets. Your email marketing strategy must consider few key points in order to increase traffic to your website or subscription.

Consider current situation

Analyze your current presence and determine the places where users are associated with your brand, start with promoting your product here to enhance existing user experience.

Personalize your Data

Whenever possible, use name of the recipient in the subject or address section of you email data, also if you are aware the kind of product, your customer is using, inform him about the benefits and up gradation if applicable.

Mobile Optimization is Must

It is clear that you will place the link of your website or product page in your mobile message, make sure that your webpage is mobile friendly since there has been tremendous increase in use of mobile emails since 2013. According to the Knotice report 41% of commercial emails are opened on mobile devices.

Mobile email marketing

Assess your data

Sending targeted emails instead of regular batch and blast increase chances of sale by 10%. Example of a good email content can be found below, The company has taken time to personalize, appreciate and thank to existing subscriber before placing the promotional content.

Email Marketing

Make deals, offers available via email

If your business is planning for any festival offer or getting engaged in deals, it is very crucial to inform existing subscribers about it.

Emails forms strong base for digital marketing campaign, due to its targeted content, it must be included in your digital marketing strategy.

Research suggests that more than half of the customers who check out products on mobile wants to purchase within an hour and more than 80% wants to purchase within a day, so no doubt, that making your website mobile friendly has become need of the hour. However there comes a speculation that with such an increase in mobile users, do we really have proportional decrease in number of desktop users.

According to the comScore report, mobile search has definitely increased from Q3 2013 to Q4 2013, however there has not been tremendous decrease in desktop users, the data clearly explains that although we have more number of smart phone users, we do have users who uses all the mobile searches in addition to desktop searches and definitely mobile search has grown but not at the expense of Desktop searches.

It is still equally important to optimize site for desktop searches along with optimization for mobile searches.

Twitter is no longer just the bird. This bird has successfully turned most business on, see the info yourself

Image originally posted on Zengage, The Zendesk Blog

For further information on Twitter and other social media optimization, contact me at [email protected]

Courtesy: http://www.zendesk.com/blog/twitter-for-business

<div class=’visually_embed’><img class=’visually_embed_infographic’ src=’http://thumbnails.visually.netdna-cdn.com/google-yourself_52cbffd34c344_w587.png’ alt=’Google Yourself’ /><div class=’visually_embed_cycle’><span>by </span><a target=’_blank’ href=’http://visual.ly/users/jbukovski?utm_source=visually_embed’>JBukovski</a>. <br/>Explore more <a href=’http://visual.ly’>infographics</a> like this one on the web’s largest information design community – <a href=’http://visual.ly’>Visually</a>.</div><script type=’text/javascript’ src=’http://a.visual.ly/api/embed/101892′ class=’visually_embed_script’ id=’visually_embed_script_101892′></script></div>

A classic info-graphic on what Google knows about you. The survey is conducted by the Pew Internet & American Life Project and it shows that 75% of adults have plunked their own names into search engines.

Courtesy: http://visual.ly/google-yourself

Flight search is another good feature by Google. Flight search by Google enable users to compare flight details especially prices by various airlines at a given point of time. It was started by Google exclusively for US airlines to perform trip planning and gained enormous value to purchase multiple tickets. It also enables you to quickly view the costs to different airports from your home town.

Due to good response, this service was then initiated by Google in other countries such as UK, France, Italy, Spain and the Netherlands in May 2013 with 8 different languages such as English, French, Italian, Spanish, Basque, Catalan, Galician and Dutch and their respective currencies. This feature is now extended in Ireland including Ryanair, major airline in Ireland.

Google is currently not charging airlines for this feature and derives all the revenue through advertisements. The bad thing is that it is not around the globe, however there is news that Google plans to take it around the globe.

Like other useful Google feature, we wish “Flight Search” feature to attain same level of success.

For further information on Google features and other search engine related queries and other seo services contact me at [email protected]

I am an Onpage SEO Specialist by heart, this does not mean that I do not perform Offpage SEO, however the way I enjoy working Onpage SEO cannot compete with the Offpage SEO methods. Anyways, while performing Onpage SEO, the optimization of Meta description plays very important role for effective site optimization.

Meta Description defines the way your search engine results are displayed. It is advisable to keep the Meta description of the page short. Specialists recommend it to be around 50 words altogether, this makes your search engine listing clean and readable.

Making Meta description short should not compromise with the completeness of the information. Your Meta description for every page of the site should completely define the page with all the important keywords being present.

While adding keywords to Meta description one should be aware that important keywords should be placed at the beginning making them recognizable on search engines, the marketing language used in Meta description should be such that it should tempt the visitor to click the result and visit your site.

Detailed research and trials are suggested here so that the Meta description is clear, concise, rich in keywords and compelling for the visitor.

Beginning 23 September 2013, SEO SERVICES 247 will begin will begin partner with GROVEWOOD COMMUNICATIONS in UK to provide digital marketing partnership to the clients based in United Kingdom and Europe.

Partnering with GROVEWOOD COMMUNICATIONS will give SEO SERVICES 247 an opportunity to present themselves in UK and European market with a local contact and headquarters based in UK. We want to provide affordable yet quality based Internet Marketing Services for various businesses based in UK and Europe.

With the headquarters of the company based in Osborne House, Tewkesbury, Glos. GL20 5NR, SEO SERVICES 247 will provide Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Social Media Optimization to its UK and European Clients. The Company intends to outsource all Internet Marketing projects to its India office based in Four Bungalows, Andheri West, Mumbai – 400053

To learn more about the Internet Marketing Services offered by SEO SERVICES247 or how you can websites and business rankings on Google and other search engines, please contact Mike at +44 1684 275200 or email at [email protected] or Nidhika at +918879616559 or email at [email protected] visit the website at http://www.seoservices247.com/

Social Media Optimization is an important for any business for promotion. We all perform social media for our business, however it is not the only the social media which drives readers and visitors to your business, it is optimized social media which helps you get traffic, Some essential point to note down before we start with social media optimization

1. Profiles: Always have your social media profile pages completed including name, correct address, phone numbers and the required information.
2. Socialize: Most of us do set up business page on Facebook, Google Plus and other social media sites; however we do not socialize via these pages. It is very important that you should invite friends and acquaintances to like your business page. Regular updates regarding your business and industry on your page will engage readership for your page.
3. Use of photos, Videos: A survey shows that an image is more likely to be liked and shared by social media users as compared to plain text. The chances of a video going viral are higher as compared to plain written conversation.
4. Probe readers to share your content: Always add ‘share’ button to your posts and all the content to make it viral earlier.
5. Use of keywords: Use of keywords in your content for social media will help enhancing your search engine rankings as researches shows that businesses that perform social media optimization have higher chances of getting ranked well.
6. Watch your regular visitor: This will help you post more and more appealing content on your business pages, tracking your visitor’s activities will help you develop a social media optimization strategy for your business.
7. Be innovative and interesting: It is very boring to read same news or same quote, suggestion, recommendation in same format all over the places, by being innovative you can engage your visitor and also increase the chances of your content being shared.
8. Visit other profiles and pages: For good networking, it is always suggested to communicate with your fellow group members, fellow page likers and involve in hot discussions which will also help you share your knowledge and gain knowledge through these discussions as it is said that ‘knowledge will never grow if you keep it with you’
9. Be engaging: Remember, you page is not just for, there are people in your network who likes your page who not only wants to know about but also suggest you and recommend you in changes to your business and services so always make a point that you should post engaging content, like asking some questions, offering some free services or start a virtual competitions making your group to spend time on you page.

For more information on social media optimization, contact me at [email protected]