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18 Apr

Various internet marketing advertising methods

Posted in Internet Marketing on 18.04.10 by Merlyn

According to a research, internet marketing investment will take over all other traditional mode of advertising in next few years. But still many are unaware for the most relevant method of this marketing. Most popular internet marketing techniques:

  1. Banners – It is a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).
  2. Skycrapers ads– Skyscraper ads are tall or very tall ads with heights often ranging from 500 to 800 pixels and widths often ranging from 120 to 160 pixels.
  3. Advergames – Advergaming is the practice of using video games to advertise a product, organization or viewpoint
  4. Video ads & audio ads – These are now a day very popular method of advertising. People are placing their videos on video servers like Youtube, Metacafe etc. These videos generally contain information of the product the merchant is selling along with the companies’ advertisement at the end.

According to a survey, there is a common trend among the popularity of these major internet marketing methods. Some internet marketing experts were asked about their opinion on various marketing options. The opinion has been presented in the following table which shows a range of value from “very positive” to “very negative”.

Internet Marketing Trends

So it is quite clear from the available stats that Banner ads are the most popular form of ads among internet marketing experts.

But there is still an issue regarding these banners as the correct placement of these banners is very important for high CTR. According to a survey:

  • Ads closer to the center of the page tend to perform better.
  • Ads above the fold tend to perform better than those below the fold.
  • Studies show that ads placed at the end of articles tend to do well, even though they’re below the fold.
  • Ads placed near site navigation or by images or other rich content tend to do well, too.

Banner Placement

So carefully placing an add banner on a website can really be helpful. According to Mr. Margaret Holland who is a senior account manager at Yahoo, the best performing banner ad size is the large rectangle, 336×280.

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2 comments on this topic

  1. Sonal says:

    Good! Nice internet marketing strategies especially banners. It is a graphical web advertising unit, typically measuring 468 pixels wide and 60.