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26 Dec

The mystery of Google Page Rank

Posted in Google Updates on 26.12.09 by Merlyn

Page rank algorithm used by Google is to measure the importance of a web page. This importance is relative to the other similar web pages on internet. Lets say there are two websites ‘A’ and ‘B’ both selling toys for kids. Site ‘A’ has a page rank ‘0’ whereas site ‘B’ has a page rank of ‘2’. Then one can conclude that site ‘B’ is better than site ‘A’ in what they are doing i.e. selling child toys.

The page rank ranges from 0 to 10. Page rank of 0 means that the site is either new or is not properly maintained. More high the page rank is better the site is with respect to its competitors. A page rank of 10 is very rare and is generally given to websites which has a very high commitment towards users. Some government sites, institutional sites etc. has attained this landmark. Page rank is generally updated by Google in a non uniform interval. Sometimes the update is done in a span of a month whereas there have been situations where it took about 4 months for Google to update its page rank. Some sites even have no page rank information available. This means that either the page has not been cached by Google or the page is a new one and was published after Google updated the page rank.

The algorithm used by Google to update page rank is still a mystery. But there is a huge importance to backlinks in page rank building. If a website has backlinks from high PR sites then there is a huge chance that its page rank will be very high. Also what matters here is relevancy. So backlinks from sites doing same work what you are doing can be a great advantage for you in page rank building. The relevancy of anchor text used to et these backlinks also matters a lot for getting PR. The keyword or phrase used to get the backlink should be properly researched. It would be best if you use your primary keyword as anchor text.

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2 comments on this topic

  1. IT services says:

    as far as page ranking is concern in the seo industry they usually take above 2 ranks in the page.