Domains with your main keyword in it are the best domains if available as they will help the higher rankings of your site earlier compared to others. Also an important point which should be noted is that the keyword should be at the start of new domain e.g. if your main keyword is ‘dog food’, then your domain name can be dogfood.com or dogfoodatlanta.com and so on instead of cheapdogfood.com or atlantadogfood.com

Avoid using misspellings domain as search engines are smart enough to get you caught using misspellings for your domains. Similarly use of hyphens or dash in your domain is less useful as it rarely helps you with the increase in ranking over the continuous keyword. Moreover the hyphen cannot be spoken off easily and thus do not help in brand development.

Keep the length of your domain as short as possible unless you get your most powerful keyword in long domain name.

Try to get .com domain names over .org and .net, the preference should be as .com followed by .org followed by .net, try to get global domain by paying little extra instead of country specific domains unless your services are restricted to a particular country.

Get a domain which is easily memorable over the domain name which cannot be understood.

To get more information on choosing a SEO friendly domain name, connect me here.

Building traffic and links through article submission is a slow process and therefore expecting to get increase in your sales or traffic to the website overnight is the biggest mistake. You have to be patient to bear fruits of article marketing. Remember, regular article writing gives you regular readers which in turn lead to regular business.

Article writing isn’t enough for your website to attract quality visitors, it is therefore important that your article is marketed on web via its submission on various article submission directories, as an Internet Marketer, I would suggest to submit your article manually to these directories rather than automatic submission through software.

Writing articles sometimes can be a difficult task especially when you do not belong to a professional writing background, but since the activity is important from SEO point of view, an alternate is to hire a professional writer and get high quality copyrighted articles for your business, and the point to be noted here is to be sure that the articles are being written and proof read before publishing.

For more tips on Article writing, submission or related services contact us.

1) April 2010

2) July 2010

3) October 2010

Though these predictions are not confirmed by Google yet one can trust them with small variation of about 15 to 20 days. So any webmaster who is unhappy as his or her PR was not updated on 3rd April 2010 can work to aim the July update. Though till now there is no update by Google in its PR calculation algorithm but you can expect some changes in the July update. So for webmasters it is necessary to follow the Caffeine algorithm as it is sure that the update will be very much oriented towards Caffeine.

One of the recent developments in SEO is that Google has decided to introduce real time search in its algorithm. This means that a user will be given more informed search results when he searches for a keyword. One of the recent developments in this field is that Google has made some sort of contract with social media marketing giant Twitter. This deal is about the form search in twitter. This deal is the step taken by Google after Bing made a contract with Facebook which has almost 6 times more visitors than twitter. According to this deal, twitter will provide information to Google to incorporate more and more real time data. Earlier Google too on there side increased the frequency of crawling a webpage.

The deal though is just the first step in bringing more and more real time search, but will surely start a new domain in this field. SEO experts will have to look at these social media sites more precisely. They always have proved very useful but with these new deals, they can change the whole face of website optimization techniques. Also real time search is helpful to end customers as he can expect to get exact, accurate and updated data. So more faith in organic search results will grow among end users.

Hence it is the right time to switch towards these methods of optimization. Building a large campaign on social media sites can not only help you bring potential customers but will also help you get good SERP which is the ultimate goal of every SEO expert.

Some basic properties of the two marketing strategies are given below:

PPC: Traffic comes through users or visitors clicking on an advertisement. Every time a click is made, the owner has to pay for it. The position where an ad is placed is decided by the bidding process. For a particular keyword depending upon the bidding the advertisements are arranged with highest bidder mostly at the top position or the Ad which is performing well. All major search engines like Google, Yahoo, Bing, etc. has this feature of keeping sponsored ads.

SEO: Various factors which are taken into account by search engines for placing a website in top positions for a keyword can be altered to meet the requirements of search engines. These activities come under SEO techniques. If compared to PPC, SEO is a long term process and for a new website it can take months to rank well on search results. The factors that can be changed include the site content, the actual coding of a site and the inbound links which point to any page of the website.

Whatever is the marketing technique used by a website, but it should be made clear that the ultimate goal is to gain potential customers. PPC is an expensive deal and really needs good capital supply to sustain good position. On the other hand, SEO is a slow process but can really be more fruitful. You do not have to pay anything to search engines to rank you on top position. So if you word hard initially in a well planned manner along with a good SEO services provider, it can really be fruitful to you in future.

Many experts have an opinion that if we run PPC campaign on search engines, their organic rankings also increase, This issue is always a topic of debate between experts, but its a fact that if a website has good organic rankings on search engines then running a PPC campaign is dual advantage for the website to impress visitors.

2) Ask other good websites to link your page. If any good (high PR) site is having a link to your website then this is a very important parameter taken into consideration by search engines for ranking a website.

3) Try to get inbound links from sites similar to yours. Getting incoming links from a reputable site is good. But getting links from similar sites is a far better option. Even if the site is not having a high PR, it does not matter a lot if there work domain is same as yours.

4) Try to get backlinks from .edu, and .gov websites. Generally .edu or .gov site is given more importance by search engines as these sites are generally government or educational sites. So if you have an inbound link from any one such websites, then it is really good for a top search engine ranking.

5) Have as much create on your site as you can. In terms of SEO, it is said that content is king. So have as much relevant content on your webpage as possible. Search engines cannot read images and flash videos. These are just a medium to impress visitors. So in order to impress these search engines, you have to use content in your webpages. The major keywords should be used effectively and should be uniformly distributed throughout the page. These keywords should be highlighted so that it catches the eye of the visitors as well as search engine bots.

1. The Title tag plays a very important role in defining the value of a site. Google considers it as a very important parameter to create its SERP (Search Engine Result Page). An ideal title should be 65 characters or less. Though there is no limitation in the size of title, but it is wastage to have a long title as most of the search engines do not cache more than 65 characters. The title of a website can be seen in result pages with the search keywords being highlighted. So a perfect keyword research should be done before designing the title. This will assure a better position in search engines.

2. Search engines other than Google give great importance to meta description and meta keywords. Google does not consider in its search algorithm. So in order to rank well in other search engines, it is important to design a well planned and informative description. Though this information is not visible to viewers, but search engine bots while crawling go through them. The size of description should be 160 characters or less.

3. Try to use all your targeted keywords in title. The priority goes to first word and so on. So use your major keywords first followed by secondary ones. Also do not repeat keywords in title. This can make search engines assume that you are trying to spam your website and can even ban you.

4. The targeted keywords should be uniformly distributed in the body of webpage. HTML tags like header tags and bold tags should be used in the content part. The phrase or words in header tags are given more preference than normal text. Similarly keywords should be bolded in pages such that it catches eye of the viewer. It is also taken into account by the search engines. But care should be taken as too much of highlighting the primary keywords or phrase can be declared as spamming and can go against you.

5. Most important of all above mentioned points is the quality of website. How much informative your website is for viewers coming there. Is it just a promotional site or it has all information related to the keyword it is targeting? Also search engine bots cannot read flash and images. But it does not mean that you should give only text content in your webpage. Visual effects like images and videos attract people’s attraction. So it should be there in proper proportion. In order to make it usable for search engines, it is advisable to give alt text for these visuals. This alt text is used by search engines as an alternative to the visual effects.

6. The search engines start reading a webpage from left hand top corner. So using your primary keyword at this part is a very nice way to tell these search engine bots that your site is really aiming at the keyword.
Some knowledge and some research can really help a website as far as on-page optimization is considered. So a well planned and active SEO services should be hired to do it as it can play a major role in SEO.