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02 Sep

Importance of Content Marketing for SEO

Posted in Internet Marketing, SEO on 02.09.15 by Merlyn


Content Marketing and SEO always go hand in hand, Business cannot succeed with just one, While SEO deals with technical aspects of the site to be covered, Content Marketing is a holistic approach. The inforgraph below explains why Content Marketing has become integral part of SEO strategies.


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05 Apr

Google page rank update in 2010

Posted in Google Updates on 05.04.10 by Merlyn

Google has updated its page rank across World Wide Web on April 3, 2010. This again alarmed the webmasters across the world. Many pages have seen a sudden raise in its PR but there are very few websites who’s PR has increased with a very high figure. With the inclusion of caffeine in Google’s search algorithm, webmasters were worried as they predicted that the Caffeine may also bring changes in PR calculation algorithm. But this was not the case as most of them got PR as they expected. But before the PR updates most of the webmasters were unaware of this update. Many of them predicted the update to be around in May 2010, but the exact time was a mystery to everyone. If you are a frequent reader of Matt Cutt’s blog, you can get some idea about any changes which Google has made or is planning to make in its search algorithm. In the same way you can also predict the exact period of PR update. Google has become very smart and it’s last two PR update was done on holidays (last update on 31st December 2009 which was a Christmas holiday and the last one on 3rd April which was a Ester holiday). According to some blogs, the schedule of PR update in 2010 has already been decided by Google and the schedule is:

1) April 2010

2) July 2010

3) October 2010

Though these predictions are not confirmed by Google yet one can trust them with small variation of about 15 to 20 days. So any webmaster who is unhappy as his or her PR was not updated on 3rd April 2010 can work to aim the July update. Though till now there is no update by Google in its PR calculation algorithm but you can expect some changes in the July update. So for webmasters it is necessary to follow the Caffeine algorithm as it is sure that the update will be very much oriented towards Caffeine.

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08 Dec

Overview of Convergence Optimization

Posted in SEO on 08.12.09 by Merlyn

The main aim of every Internet marketers is to get the best quality traffic to their websites to ensure better ROI for their efforts and overall expenses. To achieve this prime objective, they employ one of the most important methods of “convergence optimization”. In the recent times online business has seen a major revamp. As a result many big vendors have shown interest in it. All are focusing to optimize their website to get more and more quality traffic which basically a traffic which has interest in business the website is doing. SEO services now a day focus on factors which not only aim at bringing high traffic to a website, but also the traffic which can be a potential customer of the website. Some basic points to consider to for convergence optimization are as follows:

1)    It is very important to focus on targeted keywords. Focusing on a particular topic will help you getting the attention of the search engines. This will give you top position in SERP. At this position you can expect good quality traffic to your website.

2)    Give ample amount of time in SEO. If you think that the site is not performing well for a particular keyword, it is better to look for other keywords. This can be done by making keyword research. Other marketing techniques should be also carried out with SEO as they can really affect the market of the product.

3)    If you reach top position for a particular keyword, do not expect sudden increase in good quality traffic to the site. This is because at top positions you need to develop some confidence among visitors. This can only be achieved if your site stays at top position for some time.

4)    Go for brand building. This is very important as a good brand will be getting direct traffic from users. Such users are the potential customers to the website as they know that for getting the product they need, your site is one of the best.

The basic SEO tips for convergence optimization are easy to apply. It only requires you to spend some time in keyword research and phrases which best fits your website. After this a regular work in SEO will make you a great success in online venture.

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06 Dec

Some high ranking tips for a website

Posted in SEO on 06.12.09 by Merlyn

1) Use your primary keyword or keyword phrase in anchor text of links. This is considered as a very important parameter for Google for ranking. When search engine bots find these anchor text, it follows the link to the website. If the theme of the website is as same the anchor text, then be assured to get the maximum benefit of using the anchor text.

2) Ask other good websites to link your page. If any good (high PR) site is having a link to your website then this is a very important parameter taken into consideration by search engines for ranking a website.

3) Try to get inbound links from sites similar to yours. Getting incoming links from a reputable site is good. But getting links from similar sites is a far better option. Even if the site is not having a high PR, it does not matter a lot if there work domain is same as yours.

4) Try to get backlinks from .edu, and .gov websites. Generally .edu or .gov site is given more importance by search engines as these sites are generally government or educational sites. So if you have an inbound link from any one such websites, then it is really good for a top search engine ranking.

5) Have as much create on your site as you can. In terms of SEO, it is said that content is king. So have as much relevant content on your webpage as possible. Search engines cannot read images and flash videos. These are just a medium to impress visitors. So in order to impress these search engines, you have to use content in your webpages. The major keywords should be used effectively and should be uniformly distributed throughout the page. These keywords should be highlighted so that it catches the eye of the visitors as well as search engine bots.

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