Long Tail Keywords and PPC

9th May, 2010 - Posted by Nidhika D - 2 Comments

To run a successful PPC campaign to get the most out of the investment, it is very important to understand the target market. Long tail keywords are very useful in getting more and more clicks from quality visitors. Read More

PPC tricks for better results

31st January, 2010 - Posted by Nidhika D - No Comments

Lead generation is not a big deal but converting most of your visitors to customers is a major issue. It is said by many experts that if your site has a bounce rate of less than 20% or the visitor to customer rate is more than 25% then your optimization techniques are on the right path. But how many sites are there who achieve these stats? There are rare sites achieving these figures. Especially the problem comes with PPC i.e. Pay Per Click. Companies are investing huge amount in PPC campaigns, but the output is rarely positive. Read More

Pay Per Click – PPC – An Introduction

30th December, 2009 - Posted by Nidhika D - No Comments

Pay per click is a very good way of achieving quality visitors in less time with some affordable investment as organic or SEO results need some time to achieve and also it’s a long term process. Read More

PPC or SEO – Which is better?

18th December, 2009 - Posted by Nidhika D - No Comments

Running costly PPC campaign for instant results or depend on slow SEO for long lasting results to get maximum visitors. Read More