Relevancy or Uniqueness: What to Focus?

12th July, 2013 - Posted by Nidhika D - 1 Comment

Often during our discussions on Online Marketing and Content marketing, we come across the word ‘unique’, it is always said that the content, be it tweet, update or blog post for that matter must be unique, must be new and all of us nod our heads in agreement, but is it really that important, can unique but irrelevant content get you the popularity and the customers? Time to think again!

I came across the tweets of two different companies want to send the same message to their followers, check out the examples below,

First one says:

‘Whoaa, we are happy to announce the launch of new software on social media tracing, check it out at the link’

Whereas the second one with the same product makes an announcement as follows:

‘Need to know the number of visits on your Facebook page? Check out our new software at the link’

For an average online user like you or me, launch of a new software by any company does not make much difference, however it is important for us to know how is it going to affect our life, the improvement we can get from product launch of company on our existing practices.

This is where relevancy comes in to picture; the message should be relevant to the followers making them understand the benefits of their product.

Do not completely forget about uniqueness, however focus on relevancy of your product, you will surely get the unique content since you are creator of your product and nobody except you is aware of the benefits your product can provide to its users.

1 Comment

Charu

September 6th, 2013 at 10:19 am    


Nice post to connect with audience. To drive huge amount of web traffic it is important to make your website unique and relevant.

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