PPC tricks for better results

31st January, 2010 - Posted by Nidhika D - No Comments

Lead generation is not a big deal but converting most of your visitors to customers is a major issue. It is said by many experts that if your site has a bounce rate of less than 20% or the visitor to customer rate is more than 25% then your optimization techniques are on the right path. But how many sites are there who achieve these stats? There are rare sites achieving these figures. Especially the problem comes with PPC i.e. Pay Per Click. Companies are investing huge amount in PPC campaigns, but the output is rarely positive. Here are some basic points to be considered while designing your PPC campaign:

1)    One of the most important points to consider before designing your PPC campaign is your keyword research. Keywords are the prime source of any search in the search engines, hence, until and unless you know which keyword to target in the add, it will be very difficult to place your add.
2)    Try to add you contact details like web address and contact number in the add. This can save your money as people can directly visit your website using the URL instead of clicking the link.

3)    It is very important to properly design the landing page of your add. For example, if your add is about selling toys and your landing page is the home page of your website which sells many products including toys, then that is not an intelligent decision. Your landing page in this situation should be the final apply page where payment should be made.
It is not only about placing your PPC ads on number of keywords, but the way you design your add also matters a lot. Many a times you will end up in having impressions of your add but you will have very less clicks. This can be averted using proper ad designing methods.

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