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09 May

Long Tail Keywords and PPC

Posted in Pay Per Click on 09.05.10 by Merlyn

Long tail keywords are now a days very popular among companies running PPC worldwide. Earlier PPC campaigns were designed by checking the total popularity of any keyword. Various search count tools available was very helpful in this. Still this is a very popular way to find the keywords for any campaign. But in recent times there has been a steep increase in long tail keywords as they are getting more and more clicks from visitors.

Recent stats have shown an increase in the clicks of long tail keywords as compared to short keywords. So if you have a company selling toys, then running a PPC campaign for “I want to buy kids toys” is more effective than for simple “Kids toys”. Visitors now a day have become very smart and want to search only specific things. The increase in the volume of long tail keywords is a proof for this. In USA the number of searches for long tail keywords has increased and can easily be understood by the table below.

Long tail keywords and PPC

Long tail keywords and PPC

Experian, which is a leading data provider, said that the increase in searches for long tail keywords has increased by 60% in last three months. So you can easily get an idea how effective a PPC campaign can be if you follow these long tail keywords. The other benefit of such keywords is that the bidding for top positions is very low. So you can easily target a larger volume of keywords with less investment.

There are basically two approaches to long-tail paid campaign: source as many keywords as possible of relevant keywords so that you can capture them all as exact matches, or rely on the broad and phrase matches to trigger the tail searches. A much better approach is to go with the mixture of both. Recent stats from search engine giant Google revealed that about 25% of the total search keywords are brand new. So you can easily get an idea of the growth in market and a need to optimize your PPC campaign. It is very important to understand the market before running any paid campaign to get the most out of your investment.

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2 comments on this topic

  1. ppc india says:

    Nice post.Placement of keywords is crucial in PPC,while making the PPC campaign successful.Thank you for sharing this.

    ppc india

    1. Mohan says:

      Great post to know the importance of keywords and PPC. This post explore very useful information about PPC and keyword placement.