Email Marketing: Best Practices

14th July, 2015 - Posted by Nidhika D - No Comments

email marketing seo

Email marketing is an important business promotion method since it is familiar and universal. Emails are accessed everywhere with use of Smart phones and tablets. Your email marketing strategy must consider few key points in order to increase traffic to your website or subscription.

Consider current situation

Analyze your current presence and determine the places where users are associated with your brand, start with promoting your product here to enhance existing user experience.

Personalize your Data

Whenever possible, use name of the recipient in the subject or address section of you email data, also if you are aware the kind of product, your customer is using, inform him about the benefits and up gradation if applicable.

Mobile Optimization is Must

It is clear that you will place the link of your website or product page in your mobile message, make sure that your webpage is mobile friendly since there has been tremendous increase in use of mobile emails since 2013. According to the Knotice report 41% of commercial emails are opened on mobile devices.

email marketing SEO

Mobile email marketing

Assess your data

Sending targeted emails instead of regular batch and blast increase chances of sale by 10%. Example of a good email content can be found below, The company has taken time to personalize, appreciate and thank to existing subscriber before placing the promotional content.

email marketing SEO

Email Marketing

Make deals, offers available via email

If your business is planning for any festival offer or getting engaged in deals, it is very crucial to inform existing subscribers about it.

Emails forms strong base for digital marketing campaign, due to its targeted content, it must be included in your digital marketing strategy.

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