Convergence optimization-Some reasons for low convergence

4th January, 2010 - Posted by Nidhika D - No Comments

It generally happens that the rate of increase and the number of visitors is much higher than the rate of increase in conversions. It is frustrating for a website owner. There are probably many reasons why your website is not able to convert visitors into leads. Most of the SEO experts target performing well in search engines and never care about the quality of visitors. There are some errors which SEO experts generally do. Knowing them can really make the conversion rate increase to some extent:

The Ad should be more focused

Most of the advertisements are focused on the clicks. These ads should be present on relevant websites. For example, placing add of a toy selling website on a medical site can bring you traffic. But this act can never bring quality traffic to your website. So the add should be placed on sites which are either doing your job or somewhat similar to yours. Similarly while designing PPC care should be taken to use only relevant keywords. If your site appears on sponsored links for non-relevant keywords then it is a real wastage of money as well as your hard work.

Provide your customers with options

You should always know that the product you are selling will always have very competition in market. There will be many website will be selling the item. An intelligent customer will first look for all the offers in front of him. So giving some attractive offers can really be useful to retain the customer. Giving coupons on coupon hosting site is a better option. Similarly offers like rebate on bulk buying are also a better choice. Customers should be convinced that the product you offer is best in among the available.

Present yourself as a responsible website

You should always target at retaining the customers. A person who buys a toy from your website and finds it effective enough will surely return back to your website. So the service provided to him should be good enough to convince that you are a respectable website. Options like book marking etc. should be present on the website so that it becomes easy for a customer to return back when he needs. Similarly newsletters should be sent to existing customers at regular intervals to retain them. Hence the service you provide at the first visit will really decide whether the customer is going to come back to the website again or not.

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