Domains with your main keyword in it are the best domains if available as they will help the higher rankings of your site earlier compared to others. Also an important point which should be noted is that the keyword should be at the start of new domain e.g. if your main keyword is ‘dog food’, then your domain name can be dogfood.com or dogfoodatlanta.com and so on instead of cheapdogfood.com or atlantadogfood.com

Avoid using misspellings domain as search engines are smart enough to get you caught using misspellings for your domains. Similarly use of hyphens or dash in your domain is less useful as it rarely helps you with the increase in ranking over the continuous keyword. Moreover the hyphen cannot be spoken off easily and thus do not help in brand development.

Keep the length of your domain as short as possible unless you get your most powerful keyword in long domain name.

Try to get .com domain names over .org and .net, the preference should be as .com followed by .org followed by .net, try to get global domain by paying little extra instead of country specific domains unless your services are restricted to a particular country.

Get a domain which is easily memorable over the domain name which cannot be understood.

To get more information on choosing a SEO friendly domain name, connect me here.

Content updates: Search engines visits your webpage every time you add fresh content to your page.  It is not always possible to add fresh content on your website, blogs plays very important role here, continuous addition of content attracts target visitor along with search engine spiders and thus increasing a chance of lead for your business.

Your ideas expressed: Your write up exhibits your personality to the readers and thus making your visitors aware of your ideas and business plans making yourself understand clearly to your target audiences.

Search engine rankings: It has been observed that a blog or a website with a blog ranks faster on search engines when compared with a site alone. You can also perform viral marketing easily with your blog making it reachable to more visitors online and thus increasing your chance of business leads.

The content on the blog can be posted anywhere on the web and hence increasing the popularity of the site via social networking, social bookmarking, article exchange etc.

• Create forums

Creating a forum about the topic your business deals is a very good option to increase people’s interaction. Forum is a place where you can discuss your views and opinions about a subject matter. It is very helpful as you will get to know about your customers, their views and opinions. This will help you make your business more user friendly. There are many free forum softwares available. Some of these are: phpBB, punBB, phorum etc.

• Polls and Surveys

Polls and surveys are a very good way to know your potential customers. You can ask about your competitors indirectly from your customers and hence it will be very useful for you and your business. Also you can know the typical behavior of your customers by asking general questions. In order to make it more effective you can have some gifts offered to your visitors for completing the survey or the poll. This will encourage your customers to answer your questions more accurately.

• Random Link

Never try to concentrate only on the area you are expert in. This means that offering any product or service related to your product or service is a very good option. The best way to design the website is by completing the whole product cycle. Try to know that where the customer will go after buying a product from your website or from where a visitor will come to your website to buy a product. After making this research you can place such links on your website. Hence your visitors will get the complete product on your website increasing the trust level of your website.

• Blogs

Blogs are generally a place where a product will be explained. Generally experts in the field will share their opinion and will provide an option to customers to share their comments. This is also very interactive as you can get a pulse of the market where your product is popular.

• Try to know about the type of your potential customer

A little demographic research about the visitors of your website can really be very helpful. Try to figure out what your visitor is looking for. Build a profile of your ideal visitor and keeping their profile in mind try to design your landing page. Generally broad pages prove a failure. Most of the website has their home pages optimized. But you should take care of your landing page as this will provide the face of your website to the visitors.

• Properly know your goal

At the time of designing your landing page, know your final goal. For a newsletter landing page, the conversion activity is entering of email address by the visitor into the space provided and then clicking “Accept.”

• Eliminate unnecessary Elements

Always remember that distractions kill conversions. So adding irrelevant information to your landing page should be strictly avoided. Providing ads on your landing page can be very fatal as it can carry away your potential customer

• Match the message you provide in ad

The landing page and the message you provided in the ad used by the user to reach there should match. Try to use the theme of your page at the top of the page which can be seen immediately after the page loads. The easiest way to clue visitors in that they have arrived at the right place is to use the heading from your ad creative.

If your landing page has a high bounce rate then it is clear that there is a need to completely revamp your design. Try to explain the theme of your website or your goal in the first fold of your webpage. This will make sure that the visitor remains there as the reason of his coming is properly explained.

1. Try to use each of your keyword in the title used in pages. Search engines especially Google gives great importance to header tags so try to use your keywords in each of the title used in the page. Apart from increasing the keyword density, this also helps in increasing the effectiveness of the keyword as the title is given more importance than normal text.
2. First paragraph of your web page – Be sure to include your most important keyword in the first paragraph of your webpage. After the launch of Caffeine many SEO experts are suggesting the use of your most important keyword in the first fifty words of your webpage text. This ensures that the website is focusing on that particular keyword. Also the same keyword if used more than once should be uniformly distributed. Using them in same paragraph many times can be considered as an attempt of spamming.
3. Google gives great importance to the tune or the theme of the website. It is very important that you use the keywords in such a way that it defines the theme of your website. Also try not to use words like “we” or “our” in sentence using your keyword. Search engines can consider this as an attempt of spamming.

Properly using keyword in your webpage can really be very useful in SERP. So a deep research should be made if you want to get the maximum benefit of these keywords.

1)    It is very important to focus on targeted keywords. Focusing on a particular topic will help you getting the attention of the search engines. This will give you top position in SERP. At this position you can expect good quality traffic to your website.

2)    Give ample amount of time in SEO. If you think that the site is not performing well for a particular keyword, it is better to look for other keywords. This can be done by making keyword research. Other marketing techniques should be also carried out with SEO as they can really affect the market of the product.

3)    If you reach top position for a particular keyword, do not expect sudden increase in good quality traffic to the site. This is because at top positions you need to develop some confidence among visitors. This can only be achieved if your site stays at top position for some time.

4)    Go for brand building. This is very important as a good brand will be getting direct traffic from users. Such users are the potential customers to the website as they know that for getting the product they need, your site is one of the best.

The basic SEO tips for convergence optimization are easy to apply. It only requires you to spend some time in keyword research and phrases which best fits your website. After this a regular work in SEO will make you a great success in online venture.

2) Ask other good websites to link your page. If any good (high PR) site is having a link to your website then this is a very important parameter taken into consideration by search engines for ranking a website.

3) Try to get inbound links from sites similar to yours. Getting incoming links from a reputable site is good. But getting links from similar sites is a far better option. Even if the site is not having a high PR, it does not matter a lot if there work domain is same as yours.

4) Try to get backlinks from .edu, and .gov websites. Generally .edu or .gov site is given more importance by search engines as these sites are generally government or educational sites. So if you have an inbound link from any one such websites, then it is really good for a top search engine ranking.

5) Have as much create on your site as you can. In terms of SEO, it is said that content is king. So have as much relevant content on your webpage as possible. Search engines cannot read images and flash videos. These are just a medium to impress visitors. So in order to impress these search engines, you have to use content in your webpages. The major keywords should be used effectively and should be uniformly distributed throughout the page. These keywords should be highlighted so that it catches the eye of the visitors as well as search engine bots.

1. The Title tag plays a very important role in defining the value of a site. Google considers it as a very important parameter to create its SERP (Search Engine Result Page). An ideal title should be 65 characters or less. Though there is no limitation in the size of title, but it is wastage to have a long title as most of the search engines do not cache more than 65 characters. The title of a website can be seen in result pages with the search keywords being highlighted. So a perfect keyword research should be done before designing the title. This will assure a better position in search engines.

2. Search engines other than Google give great importance to meta description and meta keywords. Google does not consider in its search algorithm. So in order to rank well in other search engines, it is important to design a well planned and informative description. Though this information is not visible to viewers, but search engine bots while crawling go through them. The size of description should be 160 characters or less.

3. Try to use all your targeted keywords in title. The priority goes to first word and so on. So use your major keywords first followed by secondary ones. Also do not repeat keywords in title. This can make search engines assume that you are trying to spam your website and can even ban you.

4. The targeted keywords should be uniformly distributed in the body of webpage. HTML tags like header tags and bold tags should be used in the content part. The phrase or words in header tags are given more preference than normal text. Similarly keywords should be bolded in pages such that it catches eye of the viewer. It is also taken into account by the search engines. But care should be taken as too much of highlighting the primary keywords or phrase can be declared as spamming and can go against you.

5. Most important of all above mentioned points is the quality of website. How much informative your website is for viewers coming there. Is it just a promotional site or it has all information related to the keyword it is targeting? Also search engine bots cannot read flash and images. But it does not mean that you should give only text content in your webpage. Visual effects like images and videos attract people’s attraction. So it should be there in proper proportion. In order to make it usable for search engines, it is advisable to give alt text for these visuals. This alt text is used by search engines as an alternative to the visual effects.

6. The search engines start reading a webpage from left hand top corner. So using your primary keyword at this part is a very nice way to tell these search engine bots that your site is really aiming at the keyword.
Some knowledge and some research can really help a website as far as on-page optimization is considered. So a well planned and active SEO services should be hired to do it as it can play a major role in SEO.