PPC tricks for better results

31st January, 2010 - Posted by Nidhika D - No Comments

Lead generation is not a big deal but converting most of your visitors to customers is a major issue. It is said by many experts that if your site has a bounce rate of less than 20% or the visitor to customer rate is more than 25% then your optimization techniques are on the right path. But how many sites are there who achieve these stats? There are rare sites achieving these figures. Especially the problem comes with PPC i.e. Pay Per Click. Companies are investing huge amount in PPC campaigns, but the output is rarely positive. Read More

Best keyword positions for SEO

23rd January, 2010 - Posted by Nidhika D - No Comments

Keyword research is always been the most essential and foremost step for SEO. Your site can possibly come in SERPs only through the keywords used on the pages but to get the top rankings the site pages should optimized well. Read More

How to get natural backlinks

19th January, 2010 - Posted by Nidhika D - 5 Comments

The number of good quality and relevant backlinks of a website plays a vital role in the success of any SEO campaign and decides the position of a website in SERPs. One should concentrate on natural link building process for the long lasting good results. Read More

Google Analytics and its Basic Features

16th January, 2010 - Posted by Nidhika D - No Comments

Google Analytics is the one of the best online web analytics tool that provides insights into your website traffic and results of the various marketing campaigns. Google Analytics is very useful to write better-targeted ads, strengthen marketing initiatives and improve websites for higher conversions. Read More

Press Release: Do’s and Don’ts

13th January, 2010 - Posted by Nidhika D - No Comments

A press release, news release or media release is basically a communication directed at members of the news media for the purpose of announcing something claimed as having news value. Press releases are sort of newsworthy articles that are published in the media by an organization for the purpose of showcasing major event or its special activities to the public. Read More

Google Caffeine updates for SEO experts

8th January, 2010 - Posted by Nidhika D - 2 Comments

Google new search algorithm Caffeine is ready to be launched. Some of the data centers have been updated with the new algorithm. But no one knows clearly when all 50 acres of their massive servers will be fully updated with Caffeine. According to Matt Cutt, Google was to be fully launched after end of holidays. […] Read More

Convergence optimization-Some reasons for low convergence

4th January, 2010 - Posted by Nidhika D - No Comments

The rate of increase and the number of visitors is higher than the rate of increase in conversions. Knowing important reasons of non-conversion of visitors into leads can really make the conversion rate increase. Read More